GS25 Partners with Naver to Open Pop-up Store at Door Two Seongsu

Naver Plus Membership Partnership
10% Discount and Points Accumulation on Pay Payment for Promotional Products

GS25 announced on the 12th that it has opened the 'GS25 X Double Benefits Launch Commemorative Popup Store' at 'Door to Seongsu,' where customers can experience benefits and purchase various collaboration products.

GS25, a convenience store operated by GS Retail, partnered with Naver's subscription membership service 'Naver Plus Membership' last March. Naver Plus Membership members who register the GS Retail membership on Naver Pay can receive a 10% discount and an additional 10% Naver Pay points when paying on-site with Naver Pay for POP promotional products at GS25.

To celebrate the partnership with Naver Plus Membership, GS25 is operating a popup store at Door to Seongsu in Seongsu-dong from 2 PM on the 9th until the 22nd of this month, where customers can experience double benefits and various collaboration goods.

In addition to the double benefits, GS25 offers various additional perks to customers visiting the popup store. These include a limited offer of shopping baskets for the first 100 customers once a day, Naver Pay special points lottery coupons, and a 1+1 benefit on Meoktae Rice Chips with Cheongyang Mayo. New membership sign-ups receive a cable storage case, and customers who find hidden QR codes in the popup store are given Naver Pay coupons as part of the event.

GS25 will also sell products collaborated with 'Balansa,' a symbol of local hip culture, and 'KEYTH,' a trendy beauty brand. The space is organized according to customer flow into zones for △POP card promotional products △Naver Pay branding △repackaged products △Naver Webtoon products △Balansa collaboration products △KEYTH collaboration products.

Kim Hyojin, head of the GS25 Partnership Promotion Team, said, “GS25 has opened an experience-focused popup store to introduce the unprecedented benefits of the new partnership service launched through collaboration with Naver Pay and Naver Plus Membership.” She added, “We hope visitors to Door to Seongsu have an enjoyable time experiencing the brand firsthand while receiving discounts, points accumulation, and additional benefits.”