독일 가전 브랜드 Miele, New CEO of Korean Branch Appointed: Choi Moon-seop

German premium home appliance brand Miele Korea officially announced on the 8th the appointment of Choi Moon-seop as the new head of the Korean branch.

Choi Moon-seop, the new CEO of Millet Korea.
[Photo by Millet Korea]

CEO Choi is a business executive with over 26 years of experience in the distribution and retail industry. Starting with GS Retail in 1997, he held key positions at Shilla Duty Free operated by Hotel Shilla and Nike. Since 2013, he served as Executive Director at Herm?s Korea.

After earning a master's degree in business administration from Sungkyunkwan University, he worked as an executive committee member of the British Chamber of Commerce in Korea (BCCK) and as CEO of Mulberry Korea.

With the appointment of CEO Choi, Miele Korea plans to embark on a full-scale organizational transformation.

CEO Choi has extensive experience overseeing business operations including product sales, retail management, store network development, financial management, and strategic planning. He intends to establish a business model optimized for the premium home appliance market.

CEO Choi stated, "I will widely promote the value and quality of Miele’s premium home appliances, recognized worldwide, to the domestic market, and increase customer touchpoints so that consumers can experience the innovative technologies that maximize sustainability values and convenience, which Miele consistently practices, thereby raising brand awareness."