73% Sales Increase Year-on-Year in China
Ranked No.1 in Vietnam's Local Jelly Market
"We Will Compete with Global Jelly Brands"
Last year, Orion's jelly brand MyGummy surpassed annual sales of 100 billion KRW, driven by rapid growth in China, Vietnam, and other markets. Orion is determined to continue expanding its overseas presence and compete with global jelly brands.
On the 4th, Orion announced that MyGummy's global sales last year reached 130 billion KRW, a 56% increase compared to the previous year. With this, MyGummy became the ninth mega brand with annual sales exceeding 100 billion KRW, alongside Choco Pie, Pokachip, Oh! Gamja, Yegam, and Whale Snack.
The sales distribution by country is 64% in China, 26% in Korea, and 10% in Vietnam. In China, demand for jelly made with natural fruit juice ingredients surged, showing the largest growth rate of 73%. Both Korea and Vietnam experienced a 33% growth rate. An Orion official explained, "In Vietnam, by applying manufacturing technology that maintains taste and quality even in hot weather, MyGummy has established itself as a jelly brand that mothers can safely give to their children, securing the number one position in the local jelly market."
Domestically, thanks to the popularity of the MyGummy Almeong-i series featuring grape, plum, lychee, kiwi, and more, jelly?once perceived as a snack for children?has expanded its consumer base to include the MZ generation, experiencing a renaissance. The realistic fruit-like taste, dual texture with contrasting exterior and interior, as well as the meticulously crafted shapes and colors, stimulate the younger generation's desire to share SNS certification shots, driving rapid growth.
Additionally, Orion develops jellies tailored to each country's climate and food culture while maintaining the unique identity of the long-standing MyGummy brand. Through a spin-off strategy that innovatively changes ingredients, taste, texture, and shape, Orion has firmly established MyGummy in the K-food category.
The Almeong-i series, which is driving MyGummy's sales growth, applies optimal fruit juice and moisture content based on the fruit flavor know-how accumulated during the development of existing jellies like MyGummy and Wang Kkumtul-i. To realize the unique dual texture of Almeong-i?tangy, bursting flesh and chewy skin?Orion's global research institute conducted hundreds of blending and experimental trials, concentrating its technological expertise. At the end of last year, production facilities were also established in Russia, where the ‘JellyBoy’ was launched to enter the local jelly market.
Meanwhile, MyGummy's global lineup includes four domestic MyGummy varieties and four Almeong-i varieties, four ‘GuoZi GuoZi’ (果滋果姿) and four ‘GuoZi GuoXin’ (果滋果心) varieties in China, four ‘Boom Jelly’ varieties in Vietnam, and five ‘JellyBoy’ varieties in Russia, totaling 25 products that are popular in each country.
An Orion official stated, “The relentless efforts to satisfy consumers' eyes and taste buds, based on over 30 years of jelly research and manufacturing expertise, have reborn MyGummy as Orion’s ninth mega brand. As a leading K-jelly brand, we will expand our global footprint and compete with renowned brands worldwide.”
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