'K-Culture Charm in One Place'... Korea Tourism Organization Opens Korea Visit Year Popup

Popup Exhibition of Hiker Ground Until the 12th of Next Month

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 1st that from the 2nd of this month until the 12th of next month, they will present the pop-up exhibition "Korea Express Road" at the Korea Tourism Promotion Center Hiker Ground located in Cheonggyecheon to commemorate the "2023?2024 Visit Korea Year."

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced that from the 2nd of this month until the 12th of next month, they will present the '2023-2024 Visit Korea Year' commemorative popup, 'Korea Express Road,' at the Korea Tourism Promotion Center Hiker Ground located in Cheonggyecheon.
[Photo by Korea Tourism Organization]

This pop-up exhibition reflects the high interest not only in K-pop and dramas but also in Korean daily life and traditional culture. It features an outdoor yard with the Visit Korea Year characters "Hani and Kkugi" sculptures, along with exhibition spaces showcasing modern hanbok works.

From the 1st to the 5th floor of Hiker Ground, the exhibition is composed of rich content under different themes on each floor. Visitors can pass through the outdoor yard with the Visit Korea Year characters ‘Hani and Kkugi’ sculptures and experience a special 3D video on the 1st floor Hiker Wall.

There is also a space introducing items popular among foreigners at global shopping malls, such as the gat (traditional Korean hat), podaegi (traditional baby carrier), and homi (traditional Korean hand plow), which draws attention.

The Korea Tourism Organization plans to hold a hanbok fashion show around Cheonggyecheon on the 12th and operate a flea market every Friday (from April 19 to May 12) at the outdoor yard of Hiker Ground to provide visitors with attractions.

Lee Hak-joo, Director of the International Tourism Headquarters at the Korea Tourism Organization, said, "To create new inbound demand, we will continue to foster a welcoming atmosphere for foreigners by promoting projects such as ‘Invite You,’ which invites foreigners with special ties to Korea, and large-scale ‘Hallyu Tourism Festivals’ targeting Hallyu fans."