[Featured Stock] SM Offsets All Declines This Year... NCT Dream's Strong Performance Stands Out

Reversing the Downtrend Since January with an Upturn
'Main Force' NCT Dream's First-Day Sales Surpass Previous Release
Entertainment Stocks Including HYBE, JYP, and YG Rise Together

SM successfully reversed its decline this year by fully offsetting the losses. This is attributed to the strong performance of NCT Dream, who made a comeback with a new album.

NCT Dream's new album teaser image
Photo by SM

As of 9:42 AM on the 27th, SM is trading at 92,200 KRW, up 5.86% (5,100 KRW) from the previous day. This marks four consecutive trading days of gains since the 22nd. SM's stock price started 2024 at 91,600 KRW on January 2nd but experienced a slump over the past two months amid concerns of a "peak-out" in the entertainment industry. Negative factors, including dating rumors involving aespa member Karina, contributed to a 52-week low.

SM's main idol group, NCT Dream, made a comeback on the 25th with their new album ‘DREAM( )SCAPE’. They sold 1.32 million copies on the first day, surpassing the first-day sales of their previous album 'ISTJ', which sold 1.16 million copies. This marks a successful turnaround for SM, which had been struggling with declining album sales due to factors such as decreased sales from China. Upon release, the album topped major domestic music charts including Hanteo Chart, Yes24, and Circle Chart retail album daily rankings. It also ranked first on Japan’s RecoChoku daily album chart and Japan’s local platform AWA real-time rising chart. The stock price responded accordingly, rising 2.73% and 10.11% on the 25th and 26th, respectively.

Other entertainment stocks also showed overall upward trends on the day. HYBE, which signed an exclusive contract with Universal Music Group, the world’s largest music distribution company, rose 8.11%. Other major entertainment companies such as JYP Ent. increased by 5.23%, and YG Entertainment rose 2.06%. Mid-sized entertainment companies like Cube Entertainment (3.54%) and RBW (1.52%) also saw gains.