Samsung Electronics and Henkel Develop 'Bespoke AI Combo' Washing and Drying Machine Detergent Course

Samsung AI Bubble Technology - Henkel Detergent Collaboration
Co-development of 'Persil Deep Clean' Course
Detergent 600ml/year, Energy 60% Reduction

Samsung Electronics announced on the 27th that it will introduce a dedicated detergent course for the all-in-one washer-dryer 'Bespoke AI Combo' in collaboration with global household and industrial goods company Henkel.

The 'Persil Deep Clean Course,' jointly developed by the two companies, optimizes Samsung Electronics' 'AI Bubble' technology for Henkel's 'Persil Deep Clean' detergent, saving detergent usage and energy.

The 'Persil Deep Clean Course,' a dedicated detergent cycle for the all-in-one washer-dryer 'Bespoke AI Combo' developed by Samsung Electronics in collaboration with Henkel. Samsung Electronics' proprietary artificial intelligence (AI) bubble technology is optimized for Henkel's flagship liquid detergent 'Persil Deep Clean,' enabling savings in detergent usage and energy.
[Photo by Samsung Electronics]

It delivers the same washing performance with less detergent compared to the standard course. It can save about 600ml of detergent annually, which is enough for approximately two additional months of use.

Even when washing with cold water, it achieves the same washing effect as the standard course set at 40℃, saving about 60% of the energy used.

Samsung Bespoke AI Combo 7-inch Wide Touchscreen with Facility Deep Clean Course Selection Screen. [Photo by Samsung Electronics]

The Persil Deep Clean Course is installed in the Bespoke AI Combo. Users can easily select the course on the 7-inch large touchscreen display.

Lee Muhyung, Vice President of Samsung Electronics' Digital Appliances (DA) Division, said, "We developed a dedicated course in collaboration with Henkel to provide consumers with a more differentiated washing experience. We will continue to offer innovative product experiences through performance upgrades and partnerships with various companies."

Nuria Ribe, Senior Vice President of Henkel's Laundry and Home Care Business Unit, said, "The Persil Deep Clean Course offers powerful cleaning with nine enzymes and energy savings. By integrating Henkel's proprietary technology into Samsung washing machines, we will provide the best experience to Korean consumers."