Musinsa Opens 'Dickies' Offline Store in Seongsu-dong... First in Korea

10% Discount for One Month to Celebrate Opening
Exclusive Korean Products Also Released

MUSINSA's brand business specialized subsidiary, MUSINSA TRADING, announced on the 27th that it will open the first offline store in Korea for the global workwear brand 'Dickies'. MUSINSA TRADING is responsible for the official distribution of Dickies in Korea.

The 'Dickies Seongsu Store', opening on the 29th in Yeonmujang-gil, Seongsu-dong, Seoul, spans 99㎡ (approximately 30 pyeong) and is the brand's first offline store in Korea. Dickies, with a history of over 100 years in the United States, chose to establish the store in Seongsu-dong, an industrial area once densely populated with small factories, reflecting the brand's philosophy that has expanded into street and subculture, MUSINSA TRADING explained.

The global workwear brand 'Dickies', officially distributed by Musinsa Trading.
[Photo by Musinsa]

At the Dickies Seongsu Store, various popular products representing the brand will be available, along with a 'Korean Exclusive Line' tailored to Korean body types and needs, offered exclusively. In particular, collaboration items with various brands will be unveiled, including a collaboration product with the domestic street brand YESIC in early March.

To commemorate the opening of its first offline store, Dickies will offer a 10% discount to customers purchasing at the offline store for one month until April 30. Additionally, an online 10% discount coupon usable on MUSINSA will be provided, and a trade-in campaign will be conducted where customers can return vintage Dickies products they own for a 10% discount.

A Dickies brand representative said, "The Seongsu Store is decorated with an iconic interior concept centered on wood, allowing customers to experience the essence of the brand such as mechanic and carpenter themes, which are the main themes of workwear recently gaining attention domestically." They added, "We expect that Dickies, with its long heritage, will offer more diverse experiences and value to young customers in Korea."