- From Raw Materials to Patented Technology and Fragrance Improvement
- Discount Promotion at Official Brand Store to Celebrate New Product Launch
NutriOne Co., Ltd., a specialized health functional food brand company led by CEO Kwon Jin-hyuk, announced on the 26th that it is launching a new omega-3 specialized brand, ‘Scentomega,’ incorporating its technology and know-how developed through research and development of health functional foods, along with releasing a TV commercial and new products.
‘Scentomega’ confidently embodies the brand’s commitment to high-quality, fresh omega-3 without any fishy odor in its name. Prior to the launch, NutriOne confirmed through customer surveys that consumer demand for ‘freshness’ was the highest, and aimed to systematically design a lineup that meets this need.
Scentomega applies the optimal ratio of ‘raw material quality,’ ‘scent,’ and ‘freshness’ to ensure freshness. It utilizes NutriOne’s patented extraction technology called the 'MFOT' method and introduced a triple fresh mark so that freshness can be visually confirmed.
In the TV commercial featuring brand model Jung Woo-sung, Scentomega presents the catchphrase ‘Omega-3 with freshness you can see.’ The commercial shows a consumer shopping at a mart with strict criteria such as raw material quality, brand, and scent, alongside model Jung Woo-sung emphasizing that the standard for choosing omega-3 is ‘freshness.’ Through narration stating ‘Freshness in raw materials, extraction method, and consumption,’ the commercial introduces Scentomega’s unique triple fresh mark and proposes the ‘Supercritical rTG Omega-3’ lineup.
The three products introduced in the video?‘Supercritical rTG Omega-3 Daily,’ ‘Supercritical rTG Omega-3 Triple,’ and ‘Supercritical rTG Omega-3 Max’?are of the supercritical rTG type, which enhances absorption in the body. They use a patented deodorization process to reduce fishy odor and apply enteric-coated capsules to ensure decomposition in the intestines rather than the stomach. Notably, they feature a refreshing grape scent coating from the moment they enter the mouth to convey freshness. The omega-3 and vitamins D and E contents vary from Daily to Triple to Max, providing tailored functionality for blood circulation, eye health, and memory management.
Meanwhile, the Scentomega lineup is available through various distribution channels, including NutriOne’s official mall and brand stores. Especially at brand stores, a spring health routine promotion is ongoing until April 1, where Scentomega can be purchased at up to 35% discount in celebration of the launch.
A Scentomega representative stated, “We have introduced a trustworthy product through the new brand ‘Scentomega’ to meet consumers’ strong demand for fresh omega-3,” adding, “We plan to actively expand the category with lineups reflecting consumer voices, and we ask for your continued interest and support.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
