Banana with Apple Flavor 'Banapple' Relaunched
Demand for Unique Fruits Grows with Increase in Funshumers
Refrigeration Keeps Freshness Longer
Global banana-specialized fresh produce company Sumifuru Korea announced on the 25th that it will reintroduce the unique banana ‘Banapple’.
Banapple (banana + apple) is a banana that tastes like an apple. It offers a differentiated taste experience with its unique flavor and texture. Compared to regular bananas, it contains a higher amount of polyphenols, an antioxidant, and is a premium banana with a refreshing sweet and chewy texture. In Korea, it is a seasonal limited product sold only from March to mid-June, when summer begins.
Recently, as ‘Funshumers (Fun + Consumer)’ who seek enjoyment in consumption have increased and the ‘Gajaembi (fun relative to price)’ trend continues, consumer demand for rare fruits that are not easily found is steadily growing. Banapple, with the sweet taste of banana combined with the fresh aroma and clean aftertaste of apple, provides a rich refreshing sensation, targeting consumers who pursue new flavors.
Unlike regular bananas, which are recommended to be stored at room temperature, Banapple can be refrigerated, allowing it to be enjoyed fresh for a longer time. When consumed cold, its distinctive refreshing taste is enhanced. It is sufficient to enjoy as a meal replacement but also suitable as a refreshing dessert after meals.
Banapple is a proprietary variety developed by Sumifuru Korea and can be found for three months at Shinsegae and Galleria department stores, Market Kurly, and Baemin B Mart.
A representative from Sumifuru Korea said, “We decided to reintroduce Banapple this year to repay the continuous interest and inquiries from consumers. It is an attractive product with the fresh and sweet taste of apple felt in a banana. We hope people enjoy it lightly and deliciously while taking care of their health during spring outings.”
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