LG Electronics Adds Student Focus Enhancement Feature to 'Breeze'... 80% "Satisfied"

Update of 'Jipjung Routine' Feature on the App on the 20th
"Great Help for Students Studying"

On the 21st, LG Electronics announced that it updated the 'Focus Routine' feature of its sleep management solution 'Breeze' application the day before. Breeze is a sleep management solution launched by LG Electronics for customers suffering from stress and insomnia. The Focus Routine is a feature that helps student customers improve concentration while studying.

The Focus Routine enhances concentration for studying and work through a special sound called 'Learning Booster,' designed to induce gamma waves (30-50Hz) that appear during focus. LG Electronics especially expects it to be helpful for students who are studying.

LG Electronics explained that in a clinical trial verifying concentration effects last year, it confirmed that concentration improved when using the Focus Routine's 'Learning Booster.' In an experiment performing 30 rounds of mental arithmetic tasks, the band corresponding to gamma waves appeared about twice as strong.

Under the condition where no sound was played, 10 out of the total 30 rounds showed similar levels to when the Learning Booster function was turned on after a certain point.

Previously, to verify Breeze's concentration enhancement function, LG Electronics partnered with the internet lecture platform for middle school students, 'Mbest,' to operate a trial group. About 500 middle school students selected for the trial group used the concentration enhancement function during online lectures and self-study for about two months starting from November last year.

In a survey investigating how much the concentration enhancement function helped with studying after the trial ended, about 80% of respondents evaluated that the 'Learning Booster sound helped with studying.' The intention to continue using it was 91%. Especially, many respondents said it helped in terms of 'improving concentration' and 'providing psychological stability.'

LG Electronics model wearing Brise.
[Photo by LG Electronics]

In addition to cooperation with the education industry related to concentration care, LG Electronics is increasing collaboration with the healthcare industry in terms of mind wellness solutions. Through this, it is expanding the Breeze customer base.

Last year, it conducted a pilot service for stress management of office workers with Kyobo Life Insurance. Since then, the two companies have promised to continue collaborating. Recently, they signed a memorandum of understanding (MOU) with Paradise Hotel Busan. Starting from the 22nd, they plan to introduce a partnership package to provide high-quality rest to guests.

Breeze is a product launched in July last year by LG Electronics' in-house independent company (CIC), Sleepwave Company. Based on differentiated brainwave detection technology, it measures users' brainwaves in real time and provides sound content that induces brainwaves optimized for relaxation and deep sleep.

An LG Electronics official said, "As interest in mind wellness heats up, various industries seeking to provide healthy experiences to customers are reaching out," adding, "We will achieve business-to-business (B2B) business results through collaboration with various heterogeneous industries."