Pohang City Invites YouTuber ‘Heungsam-ine’ with 3.26 Million Subscribers to Discuss Promotion of Agricultural Specialties

Meeting with Famous Mukbang YouTuber 'Heungsamine' from Pohang

Discussing Cooperation to Expand Sales Channels and Promote Consumption of Agricultural Specialties

On the 19th, Pohang City invited Heungsam-i (real name Lee Doo-hyung) and his parents from the mukbang YouTube channel ‘Heungsam-ine’ to discuss various cooperation plans to expand the consumption of local agricultural specialties.

On the 19th, Mayor Lee Gang-deok of Pohang is taking a commemorative photo after discussing cooperation plans to promote the consumption of local agricultural specialties with the family of the YouTube channel 'Heungsam-ine' at the City Hall External Cooperation Office.

Heungsam-i, who is from Pohang, is a YouTube creator with 3.26 million subscribers, gaining great popularity by focusing on family mukbang content.

On this day, Mayor Lee Kang-deok said, “I am proud that Heungsam-ine, who is from the region, is enjoying great popularity with food-themed content,” and added, “Since they showcase various foods, I hope there will be opportunities for mutual growth by linking with Pohang’s excellent local agricultural specialties.”

At the meeting, Kim Sung-ye, president of the Yeongilman Friends Certification Association, local agricultural cooperative heads, and other representatives of agriculture attended to exchange opinions on expanding sales channels and revitalizing consumption of local agricultural specialties.

Pohang City has supported TV home shopping, live commerce broadcasts, and actively promoted consumption events on the local online shopping mall ‘Pohang Market’ in line with the digital consumption transition to expand sales channels for local agricultural specialties.

Furthermore, the city plans to expand into YouTube shopping, which is emerging as the latest commerce trend, to create new sales channels and increase customer contact points for local agriculture.

Mayor Lee Kang-deok said, “It was a meaningful occasion to share ideas where famous YouTubers and representatives of local agriculture can coexist and prosper together,” and added, “We will incorporate various opinions that promote Pohang’s excellent agricultural specialties and contribute to local farmers’ income into city administration.”