Gwangju Lotte Department Store Holds Spring New Product Discount 'Spring Fashion Fair'

Lotte Department Store Gwangju Branch announced on the 13th that it will hold a spring new product discount event called the ‘Spring Fashion Fair’ to welcome spring.

The ‘6 Major Fashion Groups Fashion Week’ event, held from the 14th to the 17th, features participation from leading domestic fashion groups Hansome, Samsung C&T, Shinsegae International, Baba Fashion, Daehyun, and Siseon International.

First, Hansome Group brands such as Time, Mine, and System will run a ‘Double Mileage’ promotion during the event period, doubling the existing reward points.

Samsung C&T’s brands Kooho and Beanpole Ladies will hold a Brand Day event offering a 10% discount on new products. Shinsegae International’s brands Bob, J. Cut, and Studio Tomboy will provide a 10% discount benefit along with a 10% point accumulation event.

Daehyun Group’s brands Mozo S.Tin and CC Collect will offer 10-20% discounts by brand, along with 5-10% point accumulation events. Baba Fashion Group’s Zigot and Izzat Baba, as well as Siseon International’s Missha and It Missha, will also hold brand-specific discount and point accumulation events.

Additionally, a promotional event will be held simultaneously, giving Lotte Mobile Gift Certificates worth approximately 7% of the purchase amount when buying from brands participating in the 6 major fashion groups event. Also, when purchasing with a Lotte Card, customers can enjoy 6 or 10 months of interest-free installment benefits depending on the purchase amount.

A pop-up store featuring various vintage clothing and secondhand products from famous American brands will also be available.

From the 15th to the 21st, the ‘Premium USA Vintage Pop-up Store’ will be operated at the 9th-floor event hall. This pop-up store will showcase over 10,000 items from about 50 brands, including vintage clothing from famous American brands such as Floral Lauren, Tommy Hilfiger, and Levi’s, as well as antique living products.

In particular, to allow visitors to experience the retro and street culture popular among the MZ generation, the pop-up store will be designed as a warehouse-style vintage shop to add more fun.

Hong Ki-chang, Head of Sales Planning Team, said, “To welcome spring, we have prepared various events such as new fashion clothing discount events and pop-up stores for the MZ generation. Not only can customers purchase spring new products at reasonable prices, but they will also have the opportunity to enjoy interesting events.”

Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr