bhc Chicken's 'Cheese Ball' Surpasses 40 Million Units Sold Cumulatively

Since its launch in 2014, sparking a side menu craze
Unwavering No.1 position for 6 consecutive years since 2018
Expanded with Ppurin Cheese Balls... Contributing to bhc Chicken sales

bhc Chicken announced on the 13th that the cumulative domestic sales of its signature side menu, ‘Cheese Ball,’ have surpassed 40 million units.

In 2014, bhc Chicken first introduced the ‘Sweet Crispy Cheese Ball,’ featuring a crispy exterior and chewy interior filled with mozzarella cheese. Immediately after its launch, the Sweet Crispy Cheese Ball gained popularity among enthusiasts. It then began to spread widely through word of mouth as content such as ‘perfect combination with chicken’ and ‘a must-have with chicken’ went viral on YouTube, SNS, and online communities, signaling a side menu sensation.

By 2018, marking the 4th anniversary of the Cheese Ball launch, bhc Chicken achieved explosive growth with a 200% increase in sales compared to the previous year, establishing the Cheese Ball as a presence comparable to main menu items. From 2018 onward, it has maintained its position as the undisputed number one side menu for six consecutive years.

In 2019, bhc Chicken expanded its lineup by launching the ‘Bburinkle Cheese Ball.’ This product combines a crispy ball with ‘Bburinkle’ seasoning, allowing customers to experience bhc Chicken’s unique flavor and character, making it another popular menu item. The cumulative sales of the two types of Cheese Balls offered by bhc Chicken have already reached 1 million units this year.

Meanwhile, bhc Chicken’s Cheese Balls are performing well not only domestically but also in the global market. They are the only side menu to rank among the top 5 best-selling items globally. According to sales data from overseas markets including the United States, Hong Kong, and Malaysia, the cumulative sales of Bburinkle Cheese Balls have reached approximately 80,000 units.

A bhc Chicken representative stated, “The Cheese Ball series has created a new chicken-eating culture by becoming a representative menu of bhc that has caused a sensation with its perfect pairing with various chicken dishes, earning customers’ choice for an impressive 10 years. bhc Chicken will continue to do its best to develop unprecedented new menus that meet trends and customer needs while contributing to increased sales at franchise stores.”