Shilla免, Grand Opening of Cosmetics and Perfume Store at Incheon Airport Terminal 1

Beauty Brands with 93 Labels... Capturing the Value-for-Money Market

Shilla Duty Free, operated by Hotel Shilla, announced on the 13th the grand opening of its cosmetics and perfume store at Incheon International Airport Terminal 1 (T1) duty-free shop.

Previously, Shilla Duty Free was recognized for its expertise and capabilities in simultaneously operating duty-free shops at Asia's three major international airports: Incheon International Airport, Singapore Changi International Airport, and Hong Kong Chek Lap Kok International Airport. As a result, it was finally selected in April last year as the duty-free operator for zones DF1 (cosmetics, perfume) and 3 (liquor, tobacco) at Incheon International Airport.

The newly opened store is a cosmetics and perfume shop with 93 brands located on the east side of Terminal 1, composed of "value-for-money fragrance beauty items" brands and trendy new brands.

A panoramic view of the Shilla Duty Free cosmetics and perfume store, which grand opened on the east side of Terminal 1 at Incheon Airport on the 13th.
[Photo by Shilla Duty Free]

Following the popularity of niche perfumes, perfume brands such as ▲Byredo ▲Le Labo ▲Penhaligon's ▲L'artisan Parfumer are prominently displayed. Body and hair care brands such as ▲Nonfiction ▲Tamburins ▲HAIR Ritual By Sisley, as well as cosmetic brands like ▲Loreal Paris ▲Estee Lauder, are also showcased in various ways.

There are also brands and products that can be found for the first time and exclusively at Shilla Duty Free Incheon Airport Terminal 1. These include Penhaligon's, L'artisan Parfumer, HAIR Ritual By Sisley, and Nonfiction. L'artisan Parfumer has opened Asia's first airport duty-free store exclusively at Shilla Duty Free Incheon Airport, and the fragrance brand Tamburins also entered Shilla Duty Free as the first airport store.

The popular K-beauty brand Nonfiction is launching travel set products for the first time in duty-free at Shilla Duty Free Incheon Airport. Additionally, Estee Lauder is the only airport duty-free shop to install a customer experience-focused "Re-Nutriv Luxury Service Consultation Bar" exclusively at Shilla Duty Free Incheon Airport Terminal 1, providing a special experience for visiting customers.

Meanwhile, to commemorate the grand opening of the cosmetics and perfume store, Shilla Duty Free is conducting a promotion offering gifts and Shilla Bear keyrings based on purchase amounts to customers buying from brands such as Jo Malone London, La Mer, SK2, Givenchy Beauty, Diptyque, Byredo, and Herm?s Perfume.