Gene Testing at Convenience Stores... GS25 Launches Voucher for Macrogen Use

If You Apply via App, Kit Sent by Courier
Up to 129 Items Can Be Tested Within 10 Days

The era of receiving gene testing-linked services through convenience stores has begun. GS25, a convenience store operated by GS Retail, announced on the 13th that it has officially launched the industry's first gene testing-linked service product in partnership with the global gene analysis company Macrogen.

The gene testing-linked service product introduced by GS25 this time is Macrogen's health management platform Gentox's ‘All Package 129’. It allows easy testing with saliva only, and the biggest feature of the product is that it provides the largest number of gene test analysis results covering 129 items in six categories including skin & hair, exercise, nutrients, eating habits, health management, and personal traits.

Starting from the 13th, GS25 has begun full-scale sales of the ‘All Package 129’ voucher through nationwide GS25 offline stores and the ‘POSA Scan It (Beauty/Health)’ menu within the lifestyle & culture service of the dedicated app ‘Our Neighborhood GS’. After completing the purchase, customers receive the ‘All Package 129’ voucher via mobile message, and when the customer registers the voucher in the Gentox app, the gene testing kit is shipped by courier to the desired delivery address.

The self-test completed gene testing kit is collected through the free return service within the Gentox app, then analyzed, and customers can check the analysis results and item-specific health management guides through the Gentox app within about 10 days. The price of the ‘All Package 129’ voucher is 58,000 KRW.

Meanwhile, GS25 plans to sequentially carry out various promotions such as giving GS25 mobile gift certificates to customers who purchase the ‘All Package 129’.

Lee Kyunghan, MD of the GS25 Service Product Team, said, "The era has come where GS25 provides functions as a health management platform following finance and parcel services," and added, "We expect that the release of gene testing-linked service products through GS25’s online and offline platforms will further increase public awareness and purchasing convenience of gene testing."