Busan City, Recruiting Participants for 'Busan Brand Festa'

Event Website Open Until May... Online Registration

Event Held at BEXCO from June 14 to 16

Busan City is recruiting companies to participate in the 'Busan Brand Festa,' the largest shopping festival for Busan brands, until May.

2024 Busan Brand Festa Poster.

'Busan Brand Festa' is a large-scale consumer festival where local small and medium-sized businesses can promote and sell their excellent products. It is held annually to increase brand awareness of local companies and support market expansion.

Last year, the Busan Brand Festa was held with 138 local companies and 186 booths. Over three days, a record-breaking 13,082 visitors attended, establishing it as Busan's representative brand shopping festival.

Marking its 6th year, the 'Busan Brand Festa' will be held for three days from June 14 to 16 at BEXCO Exhibition Hall 1.

The event will provide local small and medium-sized businesses with opportunities to promote and sell their products. Additionally, various public events and side programs such as joint purchasing consultations with public institutions and real-time broadcast sales (live commerce) will be held.

Applications to participate are open until May 31, and local companies that complete their applications by April 19 will receive a 20% early bird discount. Returning participants can receive an additional 10% discount, and combined with the early bird discount, participation fees can be reduced by up to 30%.

Applications are accepted online through the event website, and since the number of participants is limited, early closure is possible.

For detailed event information and inquiries, please contact the event secretariat.

Shin Chang-ho, Director of the Digital Economy Innovation Office of Busan City, said, “We ask for the interest and participation of local companies in the 'Busan Brand Festa,' Busan’s representative brand shopping festival that will promote excellent products from Busan and invigorate the local economy.”