Lotte Department Store Opens 'Mardi Mercredi' Kids Specialty Store, No.1 in Foreign Customer Sales

World Mall's No.1 Domestic Young Fashion Sales
K-Fashion Brand Mardi Mercredi
Kids Specialty Mardi Mercredi Le Petit Added

Lotte Department Store announced on the 7th that it will additionally open 'Mardi Mercredi' and the kids specialty store 'Mardi Mercredi Le Petit.'

Last June, Lotte Department Store opened the K-fashion brand Mardi Mercredi on the basement first floor of Jamsil Lotte World Mall, becoming the first retailer to do so. Since its opening, Mardi Mercredi has consistently ranked first in domestic young fashion sales within World Mall. It also maintains the top position in foreign customer sales. More than 50% of total sales come from foreign customers, and it is recognized as a 'K-souvenir' by MZ generation customers worldwide from Japan, China, the United States, Taiwan, Thailand, and more.

In particular, foreign tourists tend to purchase the same design in multiple colors or buy several of the same product as gifts, resulting in an average purchase amount (per person) about 1.5 times higher than that of domestic customers.

Accordingly, Lotte Department Store will further enhance synergy by opening the kids specialty store Mardi Mercredi Le Petit on the opposite side of the existing Mardi Mercredi store (basement first floor of Jamsil Lotte World Mall) on the 8th. Mardi Mercredi Le Petit opened its first offline official store in Hannam-dong last November, and this is its first entry into a retail chain.

At World Mall Mardi Mercredi Le Petit, a variety of kids' products from clothing to accessories will be showcased in one place. Signature products include the 'Cashmere V-neck Cardigan Flower,' 'Sweatshirt Flower Mardi,' and 'T-shirt Flower Mardi Blossom,' all featuring the brand’s signature flower graphic. Additionally, new spring 2024 items such as the 'Cotton Jacket' and 'Seersucker Jacket' will also be introduced.

Various opening promotions have been prepared. For three days until the 10th, the first 60 customers visiting each day who complete missions such as adding the store as a KakaoTalk friend will receive special gifts made for the World Mall opening, including a 'Mom & Kids Couple T-shirt Set' and a 'Ribbon Hair Clip.' Furthermore, during the same period, customers will receive gifts such as a 'Hairband' based on their purchase amount, and until the 4th, all customers will be given a coloring book created in collaboration between Mardi Mercredi Le Petit and artist Kwon Cheol-hwa.