At the Trash Runway, 'Kkwadang' and Raw Egg Splashes... What Happened at the Chaotic Fashion Show?

Incident at Milan Fashion Show
Trash Performance Mocking Malicious Commenters Presented

As the fashion show began and the sixth model turned around, crushed beverage cans, plastic water bottles, and other trash were thrown onto the stage. Some audience members even threw food items such as raw eggs, banana peels, and leftover coffee. The trash sometimes fell onto the floor and other times landed on the models' faces or clothes. There was even a model who tripped after stepping on the trash while walking.

Clothes stained with trash and a chaotic runway scene.
[Photo by AVAVAV Instagram]

At a fashion show held in Milan, Italy, a brand attracted attention by staging a ‘trash performance’ where the audience threw garbage at the walking models. On screens on both sides of the stage, malicious comments previously directed at the brand were also displayed. The brand explained that this performance was planned to criticize ‘malicious commenters’ by comparing the trash thrown by the audience to harmful online comments.

There was even a model who tripped after stepping on trash thrown by the audience.
[Photo by Instagram]

On the 4th (local time), The Washington Post and others reported that Beate Karlsson (29), a designer and creative director at the Italian fashion brand ‘AVAVAV,’ showcased the ‘trash performance’ at the Milan fashion show held on the 25th of last month. Although the audience was initially hesitant, by the end of the show, everyone was aggressively throwing trash.

The Washington Post evaluated that the audience’s behavior?initially cautious and watching others, but eventually actively participating in throwing trash?offered a particularly meaningful insight.

There was even a model who tripped after stepping on trash thrown by the audience.
[Photo by Instagram]

The media reported, “The audience knew from the start that there was trash and gloves available, and all they needed was minimal provocation to justify their participation. As the show progressed, the trash throwing became more aggressive. Some even ran out of trash and borrowed more from nearby.”

As Beate Karlsson’s design pointed out, malicious comments directed at celebrities, crime victims, and their families are also significant in South Korea. In fact, cyber defamation crimes have increased every year over the past five years.

According to statistics from the National Police Agency, there have been 110,193 cases of ‘cyber defamation and insult’ crimes in the past five years. The numbers were 15,926 in 2018, 16,633 in 2019, 19,388 in 2020, 28,988 in 2021, and 29,258 in 2022, showing an increasing trend each year. Notably, in 2021, when the number of cases exceeded 20,000, there was a 49.5% increase compared to the previous year. This was after various portals closed comment sections on entertainment and sports news following the deaths of celebrities.