Gwangju Shinsegae Opens a New World of Desserts at the 'Open Run Store'

Popup Events Featuring 'BoeurBoeur', 'Nori', and 'Sagwadang' on Main Building Basement Level 1

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 5th that as the popularity of desserts is rising to the extent that a new word ‘Dicketting’?a combination of dessert and ticketing?has emerged, it will showcase various desserts from ‘open-run stores’ nationwide.

To meet the needs of MZ generation customers who enjoy SNS certification, they have introduced dessert brands popular on SNS, and are attracting customers by opening dessert brand pop-up stores that require waiting. The main attraction is ‘Boeur Boeur Ice Cream,’ which opened on the 1st in the basement level 1 of the Gwangju Shinsegae main building.

‘Boeur Boeur,’ which sells various flavors of ice cream based on butter, is the second brand of Boulangerie Boeur.

Especially known on SNS for its ‘butter beer,’ ‘Boeur Boeur’ is a brand that started in Seongsu-dong and is the only one in Korea to use French butter with 82% milk fat for its butter ice cream. It has become so popular that it operates 10 stores within six months of opening.

‘Boeur Boeur’ ice cream is famous for being difficult to enjoy without waiting, and it has entered Gwangju for the first time at Gwangju Shinsegae, attracting many customers.

The ‘Boeur Boeur’ ice cream, which offers the rich flavor and unique texture characteristic of butter ice cream, is available at 4,500 KRW for a single (cup/cone) and 6,300 KRW for a double (cup/cone).

New dessert pop-up stores from all over the country also catch the eye. ‘Sagwadang,’ running until the 31st, is causing open-run lines and attracting customers.

‘Sagwadang,’ a bakery cafe where you can enjoy various desserts such as pies and ice cream along with coffee, reinterprets the famous apples of Yesan, Chungbuk, in a modern style and is popular with long waiting lines.

Sagwadang uses fresh domestic apples and through a maturation process of over 20 hours, customers continue to purchase its products featuring crispy dough and soft, sweet fillings such as apple jam, vanilla, and milk cream. The signature products are Apple Pie Original at 3,800 KRW, and Vanilla and Milk Cream each at 4,200 KRW.

‘Cotton de Souffl?,’ a souffl? pancake specialty store from Damyang, Jeonnam, is running a pop-up until the 14th. It is characterized by its soft and moist texture with various fillings and toppings. It is a dessert recognized for its marketability, having been selected in the Jeonnam Damyang specialty dessert contest. The signature products are Strawberry Petit Souffl? and Chocolate Petit Souffl?, each priced at 8,000 KRW.

‘Cafe Nori,’ a brand started in Cheongju, sells ‘Punyangi,’ a chewy pudding shaped like a cat, which is hot on SNS. ‘Punyangi’ is a portmanteau of pudding and cat, and gained popularity on SNS with its cat-shaped wobbling pudding. The signature products are Milk Punyangi at 6,500 KRW and Chocolate Punyangi at 6,800 KRW, with the pop-up running until the 14th.

Kim Young-min, head of the Food and Living Team at Gwangju Shinsegae, said, “We are striving to quickly bring desserts from various regions ranging from the metropolitan area to nearby areas without having to go far,” and added, “We hope you enjoy the various dessert brands prepared by Gwangju Shinsegae.”

Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr