Iruda Partners with 'News' I-Femi... "Securing a Foothold for Expansion into 16 Countries Including Indonesia"

Iruda announced on the 28th that it has signed a Memorandum of Understanding (MOU) with IPEMI KOREA to strengthen the global expansion of its homecare brand Nuuz.

At the launch and inauguration ceremony of IPEMI KOREA held at Lotte Hotel Seoul, a business agreement was signed between IPEMI KOREA and domestic companies aiming to enter the Muslim markets, including Indonesia. Both parties agreed to enhance support programs for market entry and expand economic exchange events among members. In particular, Iruda plans to participate in projects led by the IPEMI Indonesia headquarters, such as building a global e-commerce platform and hosting international business expos.

Kim Eun-su, Chairman of IPEMI KOREA, stated, “We will present a global business roadmap connecting IPEMI members across 16 countries worldwide and focus on global commercialization.”

Formed in 2015, IPEMI has grown into a leading economic organization in Indonesia as the Muslim economic market expands. It currently has branches in over 16 countries including Malaysia, Brunei, Thailand, Turkey, and Japan, with 38 million members actively participating.

‘Nuuz’ is a private homecare brand that embodies Iruda’s accumulated technological know-how over the past 18 years. Its flagship product, Nuuz One, is a skin elasticity care item based on MFU (Micro Focused Ultrasound) technology, designed as an introductory homecare product. Nuuz has been actively selling both domestically and internationally, entering Hyundai Department Store and domestic duty-free shops, as well as expanding into the Thai and Vietnamese markets, continuously broadening its sales network.

An Iruda Nuuz representative said, “Through this business agreement, we plan to widely promote the excellence of K-beauty and expand our business not only to the 38 million female entrepreneur members of IPEMI but also to the 16 member countries. We will actively pursue marketing targeting women in Islamic cultural regions to drive sales growth.”