Twosome Became a Cultural Space... 'Art Collaboration' Store Opens in Hongdae

Exhibition of Collaborative Works with Popular Illustrator Kang Han
Providing Cultural Satisfaction Aligned with ArtSumer Trends

Twosome Place announced on the 27th that it has opened 'Twosome Place Hongdae Seogyo Branch' in Seogyo-dong, Mapo-gu, Seoul. This is an 'art collaboration' store exhibiting works created in collaboration with popular illustrator Kang Han, in line with the recently emerging 'art+consumer' trend.

Twosome Place Opens ‘Art Collab’ Store in Hongdae Seogyo Where Coffee and Art Are Enjoyed Together

Art+consumer is a trend where consumers fulfill aesthetic experiences and cultural satisfaction through consumption. It aligns with the tendencies of the MZ generation, who actively express the values they pursue, and is rapidly spreading among young people. A Twosome Place representative said, "For the 'MZ art+consumers,' we have introduced an art collaboration store that offers not only gustatory satisfaction from enjoying desserts and coffee in the store but also visual and aesthetic pleasure by applying artistic elements to the space."

The new store opening in Seogyo-dong, Hongdae, a representative artist district, features a stylish interior that matches the street atmosphere and exhibits works created in collaboration with artist Kang Han inside the store. Kang Han is known for capturing everyday subjects in a European-style painting technique, expressing vintage sensibilities cutely with high saturation. He has a strong fandom, having collaborated with various brands popular among people in their 20s.

Artwork by Kanghan, created with the concept of "A Sweet Day of Artist Parisienne Enjoyed at Twosome," exhibited at Twosome Place 'Art Collabor' store Hongdae Seogyo branch

At Twosome Place Hongdae Seogyo Branch, artworks created by Kang Han under the concept of 'A Sweet Day of an Artist Parisienne Enjoyed at Twosome' are installed on the store walls. Additionally, the two-story store is furnished with bright lighting, various concept seating, and objects, creating an interior that feels like a trendy art gallery, providing customers with a unique spatial experience that matches the atmosphere of Hongdae.

To celebrate the opening of the Hongdae Seogyo Branch, Twosome Place has prepared various promotions. First, customers who purchase coffee or beverages in the store will receive a limited-edition keyring or grip tok shaped like a ssochoeng, and all customers will be given a 4,000 KRW discount coupon for a whole cake usable on their next visit, on a first-come, first-served basis. Starting March 1, customers who purchase over 30,000 KRW including beverages will receive a Twosome umbrella, also on a first-come, first-served basis. Additionally, until March 6, there is a 'Piece & Coffee' event where customers can purchase an Americano for 2,000 KRW when buying a slice of cake. From March 4 to March 29, a weekday morning set menu discount event offers the deli menu 'Berry Much (Egg/Potato)' plus an Americano for 6,000 KRW until 11 a.m.