[Today's New Arrival] 'Cream Daebbang' 6.6 Times Larger Than Traditional Cream Bread and More

SPC Samlip Traditional Cream Bread 60th Anniversary Limited Edition
Reebok Spring-Summer Campaign with Ambassador Lee Hyori
The Born Korea, Side Dishes Including Beef Quail Egg Jangjorim

Introducing new products and news unveiled on the 23rd in the distribution industry.

SPC Samlip to Celebrate 60th Anniversary of Authentic Cream Bread with Limited Edition 'Cream Daebbang'

SPC Samlip Cream Bread 60th Anniversary Limited Edition 'Cream Daebbang' [SPC Samlip]

SPC Samlip's 'Authentic Cream Bread' is celebrating its 60th anniversary by releasing a limited edition 'Cream Daebbang.' This product is 6.6 times larger than the original authentic cream bread. On the back of the product, a 'Cream Daebbang User Guide' is included, featuring various challenges such as 'Finishing Cream Daebbang in Six Bites,' 'Taking a Small Face Certification Shot with Cream Daebbang,' and 'Using it as a Celebration Cake.' Until the 17th of next month, a '60 Certification Event' will also be held. Participants who find the sticker number 60 on the back of the paper tray inside the product and post a certification photo on their Instagram with the required hashtags (#CreamBread60thAnniversary, #CreamDaebbang, #CreamDaebbangCertification) will be entered into a draw to win prizes including an iPad Pro (1 winner), AirPods Max 2 (1 winner), AirPods Pro (1 winner), and Baskin Robbins Single Regular Exchange Coupons (60 winners).

Reebok Launches 'Real Retro Reebok' Campaign with Lee Hyori

Reebok's 'Real Retro Reebok' Campaign with Lee Hyori [Photo by LF]

LF’s global sports brand 'Reebok' has unveiled its 2024 Spring/Summer (SS) season brand campaign featuring ambassador Lee Hyori. The campaign theme is 'Real Retro Reebok.' To express retro that everyone can enjoy together, the video features exciting music and dance. The choreography was directed by 'Kinki,' a member of the dance crew 'Coming Out,' who collaborates with various K-pop artists and serves as the sub-leader dancer of 'EO-DDAE.' In the video, Lee Hyori wears the campaign’s main item, the 'Vector Flash Setup,' and performs free and dynamic dances alongside five top dancers from various genres (Kim Ran, Lee Taeheon, Hong Eunji, Kim Bokyung, and Noh Ji-hye). The 'Vector Flash Setup,' released on the same day, is a product that dynamically and actively reinterprets Reebok’s long-standing heritage 'Vector Logo.' It consists of four Vector Flash windbreaker jackets in beige, off-white, black, and red colors, and three Vector Flash warm-up pants in beige, black, and off-white colors.

Ourhome's 'Singkai' and 'Kisara' Launch Alcohol Pairing Promotions

Premium Chinese restaurant 'Singkai' and Japanese restaurant 'Kisara' Alcohol Pairing Promotion Poster
[Photo by Ourhome]

Ourhome announced that it will hold alcohol and menu pairing promotions at its premium Chinese restaurant 'Singkai' and Japanese restaurant 'Kisara.' The alcohol entry promotions will be held at Singkai Yeouido and Yeoksam branches, and Kisara Yeouido branch respectively. At Singkai Yeouido and Yeoksam branches, the popular domestic sorghum liquor 'Seoul Goryangju,' which has recently gained great popularity among younger generations, will be sold. The recommended pairing menu is the signature dish 'Stone Pot Dongpa-yuk and Palbo Rajo Set.' When enjoyed together, it is offered at a 25% discounted price. Kisara Yeouido branch will sell the champagne 'Mo?t & Chandon Imperial' at more than 33% off the regular price. The recommended pairing menus are 'Sushi Omakase' or 'Sashimi Omakase,' where diners can enjoy meals while communicating with the chef. These promotions will run until the end of April.

Theborn Korea Launches 'Baekcook Beef Quail Egg Jangjorim' Side Dish

The Born Korea 'Baekcook Beef Quail Egg Jangjorim'
[Photo by The Born Korea]

Theborn Korea has launched a home meal replacement (HMR) side dish 'Baekcook Beef Quail Egg Jangjorim,' incorporating the know-how of CEO Baek Jong-won. It features a sweet and savory flavor made by simmering in fruit soy sauce with plum, along with shishito peppers, green onions, and beef. The product comes in a 1.2kg size with plenty of savory seasoning, making it perfect for mixing with rice, according to the company. The new product is available at Costco stores nationwide.