Daesun Juzo New Product Tasting Event on 24-25
Promotion at Muji-Hosted Win-Win Event
Daesun Brewery, a local liquor company based in Busan led by CEO Jo Woo-hyun, is holding a product tasting event to bring their newly launched "Gangalli" closer to customers.
Daesun Brewery announced on the 22nd that they will participate in the "Visiting Connected Market Busan Edition," held at the Muji Busan Main Store from the 24th to the 25th, where they will host a Gangalli tasting event.
The Visiting Connected Market is a social contribution program by lifestyle brand Muji, which opens small markets with local brands to create a virtuous cycle of mutual growth. This event features 10 representative local brands from Busan, including Daesun Brewery.
Daesun Brewery will conduct the Gangalli tasting event together with participating companies Geumjin Food Co., Ltd. (Yeongja Fish Cake) and Tasty Kitchen (Busan Pork Soup Ramen).
Visitors to the event will be able to enjoy soju Gangalli along with tasting products from the collaborating companies.
The new product Gangalli was initially launched only in commercial areas near Gwangalli, but due to consumer demand for its deep flavor and clean finish, its distribution has expanded throughout Busan.
Additionally, as a 16-degree sugar-free soju, it can be enjoyed without burden, and it is praised for its soft flavor while preserving the original taste of soju by blending 100% domestically produced rice distilled liquor.
CEO Jo Woo-hyun of Daesun Brewery said, “We agreed with Muji’s regional mutual growth purpose and decided to participate in this event. We hope this tasting event will be an opportunity to introduce the charm of Gangalli to more customers.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


