'27th Anniversary' Homeplus, New Start with Actor Kim Soo-hyun... Super Sale Next Month

Selected as Advertising Model... New TV CF on 28th
'Homeplun' to be Held from 1st Next Month

Homeplus has selected actor Kim Soo-hyun as its new advertising model to celebrate its 27th anniversary. Along with this, it will hold the exclusive anniversary super sale event "Homeplun" starting from the 1st of next month.

Homeplus announced on the 22nd that it will release the 27th anniversary TV commercial featuring the new advertising model Kim Soo-hyun on the 28th. Homeplus explained that they chose Kim Soo-hyun as the model because his fresh and solid filmography across various genres has built trust, and they judged that his image fits well with Homeplus.

Along with this, the Homeplus 27th anniversary super sale "Homeplun" will be held across all channels including marts, online, Express, and Mall starting from the 1st of next month. This is part of the "2024 Homeplus Price Stabilization Project," which Homeplus runs throughout the year amid high inflation. To allow everyone to experience "prices that make life better for all citizens," they have prepared the "All-time Lowest Price! Homeplun Deal" event, and to repay customer support, various half-price and 1+1 benefits will be offered so customers can enjoy shopping at unprecedented prices.

Jung Joon-seok, Head of Brand Marketing at Homeplus, said, "To celebrate the 27th anniversary, we have appointed actor Kim Soo-hyun as the new advertising model and plan to provide customers with another fresh experience. Along with this, we have prepared unprecedented discount benefits through the exclusive 27th anniversary super sale 'Homeplun,' which will be held across all Homeplus channels including marts, online, Express, and Mall, so we ask for your great expectations."