Golf Stars Including Park In-bee and Choi Na-yeon Gather at Shinsegae Gangnam Store

Shinsegae Department Store Gangnam Branch, 1st Anniversary of Golf Specialty Hall Renewal
First Introduction of Brands like Iceberg and Yolpeu Golf
XXIO Pop-up Store with Club Discounts Until the 10th of Next Month

Shinsegae Department Store announced on the 20th that its Gangnam branch will introduce new brands to celebrate the 1st anniversary of the renewal opening of its golf specialty store.

The premium golf wear brand 'ICEBERG GOLF' and the street-style golf brand 'YORF GOLF' will open on the 23rd, and on the 8th of next month, the Danish shoe brand 'ECCO' will showcase its golf wear for the first time worldwide.

Exterior view of the Golf Specialty Hall at Shinsegae Department Store Gangnam Branch.
[Photo by Shinsegae Department Store]

On the 1st floor of the Gangnam branch, 'The Stage' will host a pop-up store introducing new products from the club brand XXIO. The pop-up, held for two weeks from the 29th to the 10th of next month, will exclusively feature the new product 'XXIO 13' in the industry. The pop-up store will also include a space where visitors can see the history of XXIO at a glance. Additionally, events such as fan signings with XXIO ambassadors, pros Inbee Park, Nayun Choi, and Haneul Kim, will be held concurrently.

During the pop-up store period, the new product XXIO 13 will be offered at a discounted price, and on the 7th floor golf shop, customers can find various premium golf clubs including the 'Majesty Prestigio 12', '50th Anniversary Sublime', and limited edition holiday putters from 'Scotty Cameron'.

In the space in front of the escalator on the 7th floor, a pop-up store for new golf shoes from 'FootJoy' and a golf wear sale of up to 50% off from 'Fairlier' will be held. At the same time, a pop-up store for 'Antomas' and 'ECCO Golf' will open in the connecting passage between the main and new buildings.

Sun Hyunwoo, head of fashion at Shinsegae Department Store, said, "With the full-fledged rounding season approaching, we will continuously introduce the latest trends in golf wear and equipment."