AI and big data specialist company B2N (CEO Taeil Ahn) announced on the 8th that it will take the lead in creating a safe and enjoyable content culture for children through its subsidiary XOOX Korea (CEO Changsoo Kim).
Since the pandemic, as children spend more time at home, concerns have risen over the serious issue of exposure to provocative and harmful content indiscriminately spread through social media, along with increasing calls for measures to address this problem. However, since it is practically impossible to restrict the use of SNS platforms that are already widespread worldwide, healthy platforms where people of all ages can safely enjoy themselves are gaining attention. The idea is that if SNS use cannot realistically be blocked, a pollution-free platform for children should be provided so they can use it with peace of mind.
Park Yutaek, Marketing Director of XOOX Korea, said, “One of the key reasons for creating ‘XOOX Korea’ was to establish a 100% pure and safe playground where children can play online without worry,” emphasizing, “If it is impossible to block access to online platforms already spread worldwide, then a safe space must be created where children can play securely.”
Launched with a large billboard advertisement in New York Times Square on November 11 last year, XOOX is a short-form content challenge-based SNS application exclusively for pets. It is a platform operated through pet accounts rather than human accounts, allowing users to upload pet videos and interact with other accounts. On XOOX, pet owners are called Petlers (managers). It is the world’s first pet SNS that sets the account owner as the pet itself.
Provocative videos cannot be found on the XOOX platform. While humans may create forced, artificial, and violent videos to gain followers and public attention, animals cannot produce artificial videos.
With the launch of the service in November last year, XOOX attracted attention by featuring a video that reimagined ‘Bo,’ former President Barack Obama’s first dog, as an avatar on New York Times Square, and by sending a message to Elon Musk, founder of SpaceX, asking him to take pets aboard the Starship.
Additionally, B2N plans to conduct the ‘Pets & Kids Challenge’ through XOOX Korea in collaboration with XOOX LAB Inc. to establish a healthy online culture. The initiative aims to provide pollution-free content that positively influences children and adolescents, awakening their creativity and imagination to support emotional development and growth. The purpose is to prove that pure and loving content has a greater impact amid the flood of provocative content. Various videos featuring people and animals can be uploaded and participated in through the ‘XOOX PET’ application.
This challenge, along with a campaign for rescuing abandoned pets and adopting stray animals, is scheduled to take place in mid-next month.
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