Global Advertising-Content Company Alliance 'ACU' Launched, Inaugural Chairman Company Monggyu

Over 30 content companies from Korea, Vietnam, and Indonesia launched the 'Asia Creative Union (ACU)' on December 22.

The ASIA CREATIVE UNION (hereafter ACU) is a global alliance of advertising-content companies established to respond to the rapidly evolving global advertising market amid the fast growth of the digital environment. The union aims to enter the Asian advertising market as a collective entity, designing integrated work tools among member companies, sharing each company's expertise to collaborate on projects, and expanding sales scope and revenue scale.

ACU targets advertising-content companies operating in the Asia region, currently comprising over 30 companies from Korea, Vietnam, and Indonesia, including digital agencies, production companies, entertainment firms, and agencies.

The event was held over three days and two nights in Korea, featuring key programs such as inter-company networking, seminars, and year-end events.

In particular, the first official schedule after the launch, the ‘ASIA CREATIVE UNION - 2023 KOREA SEMINAR,’ focused on the core agenda of ‘building a sustainable union,’ sharing perspectives and values on the global advertising market among companies, mutually confirming ACU’s role and direction, and signing an agreement.

Starting with this agreement, ACU plans to concretize its cooperation system and expand market share, actively maintaining communication among companies through various SNS channels such as the official Facebook page.

The inaugural chairman company, Monggyu, announced its commitment to facilitating exchanges among ACU members by completing the establishment of integrated work tools, opening the Seoul ACU base office, opening an office in Ho Chi Minh City, Vietnam, and providing accommodations for exchange personnel to support practical local business development.