Shinsegae L&B to Develop 'Wine & More' as Flagship Brand

As a flagship brand for wine and liquor business in specialty stores
Annual symbolic package production... This year features the 'Cheongryong Edition'

Shinsegae L&B announced on the 1st its ambition to grow its liquor specialty store brand, ‘WINE&MORE,’ into a premium brand representing its liquor business as a new growth vision for this year.

Since its establishment in 2008, Shinsegae L&B has built an unparalleled wine portfolio, introducing famous wines from around the world to Korea and establishing itself as the nation's number one wine distributor. In particular, WINE&MORE has played the role of the largest liquor specialty store in the wine industry, leading the growth of the domestic wine market.

Shinsegae L&B has set a mission to provide greater richness and high-quality enjoyment to all aspects of customers' daily liquor life. To achieve this, the company plans to expand the brand by offering a carefully selected portfolio of wines and liquors by Shinsegae L&B not only at existing WINE&MORE stores but also across various online and offline customer touchpoints.

The first attempt is the planning of the ‘2024 Cheongryong Edition Package,’ symbolizing the will for change and vision. Additionally, it will release a package representing each year annually. A Shinsegae L&B official stated, “While focusing on the wine business where we have built capabilities, we will nurture WINE&MORE into a premium liquor lifestyle brand.”