SK Securities analyzed on the 31st that it will be a year in which the advantages of T-Deal stand out for Incross. No investment opinion or target price was presented.
Incross is a digital advertising specialist company. It focuses on media representation that establishes media strategies and executes advertisements on behalf of advertisers and advertising agencies, as well as Darwin, the nation's first video advertising network platform. It also operates T-Deal's management agency business, which combines SK Telecom's artificial intelligence (AI) technology with text messaging and commerce.
Launched officially in March 2020, T-Deal achieved approximately 18 billion KRW in sales in its first year and has shown explosive growth, surpassing 210 billion KRW in 2023. Considering that the sales proportion is high in sectors closely related to daily life such as food, clothing, lifestyle & health, and fashion accessories, SK Securities forecasts that T-Deal's growth is likely to continue for the time being.
Na Seung-doo, a researcher at SK Securities, explained, "This year, concerns about a typical recession-type consumption spread are increasing. Since T-Deal originally started as part of support measures for small and medium-sized merchants, its advantage of allowing consumers to purchase reliable quality products at affordable prices is expected to be further highlighted."
He added, "There are worries that major advertisers will reduce their marketing expenditures due to concerns about economic slowdown, but it is not at a level to be greatly concerned about. This is because basic levels of marketing continue along with a shift to more efficient marketing methods." He continued, "The fact that it has become possible to provide efficient integrated marketing solutions through business expansion into areas such as search advertising should be interpreted even more positively."
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