Spa Brand Shopping... Teens Prioritize "Design" · People in Their 50s Consider "Value for Money"

Average Annual Spa Brand Purchases 8.8 Times
Average Purchase Amount 87,842 Won
Overall Satisfaction Highest for H&M and Spao

Domestic consumers primarily purchase SPA (Specialty retailer of Private label Apparel) brand products due to cost-effectiveness, spending an average of 87,842 KRW per transaction.

On the 30th, the Korea Consumer Agency announced that this was confirmed through a survey on consumer satisfaction and usage patterns of the top five SPA brands by sales: SPAO, H&M, Uniqlo, Zara, and Topten. The survey targeted 1,500 consumers who had used SPA brands within the past year.

Regarding reasons for purchasing SPA brand products, 54.4% cited "good cost-effectiveness." This tendency was more pronounced among older age groups; 63.2% of consumers aged 50 and above purchased for cost-effectiveness, nearly double the 35.4% of teenagers. Conversely, 64.6% of teenagers responded that they purchased for reasons such as design or size.

The average annual purchase frequency of SPA brand products was 8.8 times. Consumers in their 20s purchased most frequently at 9.5 times, followed by those in their 30s (9.4 times), teens (9.3 times), 40s (8.8 times), and 50s and above (5.3 times). The average purchase amount per transaction was 87,842 KRW. By age group, teenagers spent the most at 96,746 KRW, while consumers in their 20s spent the least at 84,169 KRW.

Among the respondents, 8.7% reported dissatisfaction or damage when using SPA brands. The most common issues were missing or delayed delivery (36.9%) and product defects (30.8%).

The overall satisfaction score for SPA brands averaged 3.8 points, with H&M and SPAO scoring the highest at 3.84 points, though differences between companies were within the margin of error. Among satisfaction factors, the tangibility aspect evaluating store environment scored relatively high at 4.01 points, while satisfaction with materials and durability was relatively low at 3.73 points.

The Korea Consumer Agency shared the survey results through meetings with the five brand companies and urged them to reflect consumer opinions in material development and quality improvement efforts.