'3-Taseok Home Run' TVing... Drama 'Ijae' Ranks 2nd on Amazon Prime

LTNS Released on the 19th, Weekly Viewing UV Ranks 1st
Lee Jae, Soon Dead, and Hwanseung Yeonae 3 Also Popular
Original Content Ranks on Overseas OTT Platforms

Drama series such as ‘Ijae, I’m Dying Soon’, ‘LTNS’, and the variety show ‘Transit Love 3’ have propelled Tving, a domestic native online video service (OTT), into the spotlight with its self-produced ‘original’ content achieving consecutive hits. Not only domestically but also attracting attention from overseas users, Tving is expanding content exchange by establishing cooperative relationships with American film companies.

According to industry sources on the 31st, LTNS, which Tving has been releasing twice a week since the 19th, ranked first in weekly unique visitors (UV) among Tving original content, becoming the most-watched original content of the week. LTNS is a drama rated 19+ starring actors Esom and Ahn Jae-hong, a comedy about tracking down cheating couples to make money.

Tving is increasing its user base by presenting self-invested productions such as LTNS, Ijae, I’m Dying Soon, and Transit Love 3. According to the mobile index by big data platform company IGAWorks, Tving’s monthly active users (MAU) rose from 5,630,380 in January last year to 5,933,880 in December. Especially, the December figure, when Ijae, I’m Dying Soon and Transit Love 3 were released, recorded 5,604,382 users, an increase of 326,006 compared to the previous month.

Tving is also gaining fame overseas. Through a contract with Prime Video, an OTT service operated by Amazon, it is exporting original content. According to OTT ranking site FlixPatrol, Ijae, I’m Dying Soon ranked second globally on Prime Video immediately after its global release on December 15 last year, and it still maintains an average global ranking of 6.7. It is known to be the first Korean drama content to rank as high as second place on Prime Video, raising its status even on Prime Video, where K-content recognition had lagged compared to Netflix.

Korean dramas and variety shows continue to win awards at overseas ceremonies. At the Television Awards (ATA) held on the 14th, Ireland won the Best Digital Drama award, and Momgab won the Best Screenplay award at the 6th Cannes International Series Festival, the first Korean drama to do so. Additionally, the drama Yumi’s Cells won the Best OTT Original award at the 2022 AACA, Asia’s largest awards ceremony. Variety content is also successfully exporting formats. Transit Love was exported to Japan under the format name Love Transit, and the variety show Zero Sum Game, which deals with weight survival, has a format contract underway in Vietnam.

Tving is also expanding content exchange with overseas film companies. It launched the ‘Paramount+ Brand Pavilion’ within Tving and is collaborating on production, promotion, and marketing through joint projects of Tving original content. A total of seven works?Yonder, Momgab, Unfortunate Day, Woossi Queen, Good or Bad Dongjae, I Openly Dream of Cinderella, and Pyramid Game?have been selected as the next partnership projects.