[Click eStock] "Aurora, Growing into a Global Character Content Company"

Research Alume analyzed on the 29th that Aurora's operating profit is rapidly increasing due to its outstanding product planning capabilities.

Kim Jaemu, a researcher at Research Alume, explained, "Among the characters, the most popular overseas are 'Yuhoo and Friends' and 'Palm Pals'," adding, "they distribute their own IP-based animations on various platforms such as TV series, Netflix, and YouTube."

He continued, "They provide simultaneous service in over 190 countries worldwide and in 20 languages," adding, "The character is well recognized, having even conducted a promotion with the European hamburger chain Hesburger in January and February last year."

Furthermore, he analyzed, "Domestically, the performance contribution of product lines such as 'Shinbi Apartment,' 'Sanrio,' and 'Poobah' is increasing," and "ToyPlus stores are also continuously expanding."

Last year, it is estimated that sales reached 234.2 billion KRW and operating profit 29.7 billion KRW. These figures represent increases of 1.1% and 61.9%, respectively, compared to the previous year. This year, sales of 244.3 billion KRW and operating profit of 35.8 billion KRW are expected.