Mart 3 Companies "Prepare Seol Gift Sets Starting This Weekend"

Emart, Homeplus, Lotte Mart Begin Set Sales
From 27th to Early Next Month... Expanding 'Value for Money' Products

The three major supermarket chains will begin the main sales of Lunar New Year gift sets starting this weekend. Considering the high inflation situation, the three marts have increased the proportion of 'cost-effective' products (quality relative to price) at affordable price points.

Emart announced on the 25th that from the 27th, it will strengthen cost-effective gift sets for key items such as Korean beef and fruits and start the main sales of Lunar New Year gift sets. They will offer many Korean beef sets priced in the low to mid-100,000 KRW range and fruit sets around 50,000 KRW, and expand canned and nut sets priced between 30,000 and 40,000 KRW. Emart explained that this measure is to reduce the purchasing burden of gift sets for consumers.

A consumer is receiving information about Lunar New Year gift sets at an Emart store. [Photo by Emart]

Traders Wholesale Club and SSG.com will also conduct the main sales of Lunar New Year gift sets during the same period as Emart. In the case of SSG.com, cost-effective gift sets can be found in the 'Special Discount Gifts' section and the 'Popular Holiday Gifts by Price Under 30,000 KRW' section. An Emart official said, "Emart and SSG.com focused on strengthening cost-effectiveness for key items preferred as holiday gifts, such as Korean beef, fruits, and canned goods."

A consumer is purchasing a Hangwa gift set at Lotte Mart Zeta Plex Seoul Station branch.
[Photo by Lotte Mart]

Lotte Mart prepared the main sales focusing on gift sets that can be used immediately as food. They will offer many grilled meat gift sets including LA galbi gift sets. They also prepared a variety of fruit gift sets and fish and gim (seaweed) gift sets. The price range is similar to Emart, with livestock products mainly in the low to mid-100,000 KRW range and fruits in the 50,000 to 80,000 KRW range. For gim sets, there are ultra-low-priced products under 10,000 KRW.

Homeplus will offer about 1,060 products at up to 50% discount during the main sales period. It is characterized by increasing the proportion of cost-effective products, with 81% of all products composed of gift sets priced under 50,000 KRW. Homeplus provides gift certificates according to the amount spent when paying with event cards and offers an additional gift set depending on the purchase quantity. A Homeplus official explained, "Thanks to the popularity of pre-ordering Lunar New Year gift sets, we carefully selected main sales products at various price points."

Models are introducing the '2024 Lunar New Year Gift Set Main Sale' at the Homeplus Mega Food Market Gangseo branch in Deungchon-dong, Seoul, on the 24th. [Photo by Homeplus]