Real Estate Planet Executes Organizational Restructuring to Strengthen Data-Driven Consulting and Marketing Capabilities

Real Estate Planet, a commercial real estate specialist company, announced on the 23rd that it has reorganized its structure to accelerate digital transformation and strengthen its advisory and marketing capabilities.

Real Estate Planet has established its organizational structure into four business divisions: ‘Advisory & Marketing,’ ‘AI & Big Data,’ ‘Platform,’ and ‘Customer Experience (CX).’ The plan is to enhance the expertise and operational efficiency of each department and provide optimized commercial real estate solutions to customers through organic collaboration between departments.

To this end, the acquisition, sales, and lease advisory team of its subsidiary, Real Estate Planet Partners, was incorporated into Real Estate Planet’s Advisory & Marketing division. Through efficient lease and sales promotion using the platform and digital marketing techniques, they plan to offer fast and effective transaction experiences.

The AI & Big Data division strengthens real estate market analysis and forecasting capabilities by utilizing AI and big data technologies and conducts in-depth analysis of user behavior data. This supports optimal decision-making processes by providing customers with accurate information and deep insights into market trends.

The Platform division plans to develop and continuously advance a user-friendly online platform. It supports smooth processes such as searching and analyzing various real estate-related information, transactions, and management. The CX division will improve and innovate services based on customer feedback analysis.

The asset management services, a major business area of the subsidiary Real Estate Planet Partners, will also be expanded. To this end, they will support △application for asset management services via web and mobile △quality control and standardization of asset management services △transparency in selecting outsourcing companies △rental marketing for quick vacancy resolution △legal, accounting, and tax services.

Jung Soo-min, CEO of Real Estate Planet, stated, “This organizational restructuring is a strategic decision reflecting our commitment to actively create customer value by strengthening advisory and marketing capabilities as well as improving lease and asset management efficiency.” He added, “Real Estate Planet will continue to secure market competitiveness and provide the best customer service as a leading company in the industry through differentiated commercial real estate solutions based on data.”