KB Securities Holds 2024 Management Strategy Workshop

Strengthening Customer Trust and Mutual Growth Values with the Key Message 'Be The CORE'
Enhancing Customer Trust and Shared Value

KB Securities announced on the 22nd that it held the '2024 KB Securities Management Strategy Workshop' on the 19th at the Grand Ballroom of the 63 Convention Center in Yeouido, Seoul, attended by all former executives and branch and department heads.

At the '2024 KB Securities Management Strategy Workshop' held on the 19th at the Grand Ballroom of the 63 Convention Center in Yeouido, Seoul, KB Financial Group Chairman Yang Jong-hee (eighth from the left in the front row), KB Securities President Kim Sung-hyun (seventh from the left in the front row), President Lee Hong-gu (eighth from the right in the front row), and executives are posing for a commemorative photo.
[Photo by KB Securities]

Through this workshop, KB Securities shared and reinforced its strategic direction under the agenda of enhancing customer value, accelerating growth strategies, and further strengthening the value of mutual growth, centered around the key message "Be The CORE! for Customers."

Starting with the CEO's management policies and insight presentation, employees shared the mid- to long-term strategic direction including the growth plan until 2026 and the business strategies to be focused on in 2024. Additionally, through the "Our Commitment" session, which included pledges for customers, internal control by employees, and mutual growth practices toward society, the company reaffirmed its commitment to customer-centric management and ethical management.

President Kim Seong-hyun emphasized through his management insights that "to become a financial investment company that prioritizes customer value, we will promote practical and pragmatic changes across customers, sales, performance, and collaborative culture."

President Lee Hong-gu conveyed the message, "Let us maintain the attitude of confident and responsible leaders centered on a culture of presenting vision and giving praise," and added, "We will further enhance customer value through the promotion of customer-centric wealth management (WM) business."

In the subsequent "Value of Mutual Growth" session, a special lecture was given by Cha Haeri, CEO of Parasta Entertainment (a specialized entertainment company for people with disabilities), a B Corp practicing ESG (Environmental, Social, and Governance), followed by performances by affiliated musicians with disabilities, reflecting on the meaning of mutual growth. This session was organized with the hope that more opportunities would be given to people with disabilities who have diverse talents.

KB Financial Group Chairman Yang Jong-hee also attended the workshop and joined KB Securities leaders, urging through an encouragement speech that KB Securities not only grow into the number one financial investment company in the capital market but also pursue the realization of mutual growth values in a balanced manner.

KB Securities stated that through this workshop, it will grow into a financial investment company that provides optimal investment solutions based on customer value and trust, while fulfilling social responsibility and realizing the value of mutual growth.