- Driving Success with TV CF Featuring Lively BGM and Witty Consumer Stories
- Offering Generous Purchase Benefits and Various Nationwide Events Until 1/31
[Samsung Electronics model introducing the '2024 Samsung Electronics Sale Festa' at the Samsung Store Daechi Main Branch.]
'2024 Samsung Electronics Sale Festa' (hereinafter referred to as Samsepe), where customers can enjoy a wider range of benefits on various Samsung Electronics products, is continuing its sold-out streak and is being held successfully.
Now in its fourth edition this year, '2024 Samsepe' offers various benefits such as discounts, membership points, and cashback to customers purchasing major products like home appliances and mobile devices at nationwide online and offline stores until January 31.
Samsepe has recorded sold-out sales every year, and this year, products such as the QLED TV (163cm), Bespoke Refrigerator 4-Door (870L), and Galaxy Book (35.6cm) have all sold out their prepared quantities, showing strong initial popularity.
In particular, customer preference was high for energy-saving appliances such as the Bespoke Grande AI One-Body Top-Fit and Bespoke Kimchi Plus. Samsung Electronics' energy-saving appliances are models with an energy consumption efficiency rating of Grade 1, or high-efficiency energy-saving models that exceed the minimum Grade 1 standards, or models equipped with AI saving mode, allowing energy conservation and more efficient power management through AI saving mode.
The '2024 Samsepe' TV commercial, which inherits the 2023 Samsepe advertisement, is also supporting this success by resonating strongly with viewers. The video cleverly expresses various consumer stories with a rearranged retro-style BGM in a more exciting atmosphere, receiving positive reviews such as "Singing along to Samsepe, let's go buy a refrigerator," and "Just hearing the song makes me excited and want to buy."
[Samsung Electronics model listening to an explanation about the products featured in the '2024 Samsung Electronics Sale Festa' from a Samsung Electronics detailer (product specialist) at the Samsung Store Daechi main branch]
High customer interest in this '2024 Samsepe' can also be seen in the ongoing events. The 'Samsepe Event,' which anyone nationwide can participate in as well as purchasing customers, has attracted about 120,000 participants in just 15 days, maintaining strong engagement.
During this event period, Samsung Electronics is also offering a discount benefit on the 'Samsung TV No-Drill Solution' to customers purchasing Neo QLED and OLED TVs, recording more than double the sales compared to the previous month. The 'Samsung TV No-Drill Solution' is a solution that allows TVs to be neatly wall-mounted without drilling holes in the wall. Through its own patent application, it has improved compatibility and installation stability with Samsung TVs, and professional installation technicians from Samsung Electronics' partner companies directly install it, ensuring safety.
Hwang Tae-hwan, Vice President of Samsung Electronics Korea, said, "We sincerely thank everyone for the overwhelming support for the nationwide sale festival '2024 Samsepe' that everyone can enjoy," and added, "We hope you start a more joyful and happy new year with '2024 Samsepe,' which continues with various discount benefits and events until the 31st."
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