CJ CheilJedang Promotes 'Bibigo' to Gen Z Worldwide

'Live Delicious' Global Brand Campaign Successfully Concluded
Conducted Across Countries for 3 Months via YouTube, TikTok, and More
Engaging Consumers with Bibigo Dance and Song Challenges

CJ CheilJedang announced on the 22nd that Bibigo has successfully completed a brand campaign recently conducted to expand communication with global consumers.

From August last year for three months, CJ CheilJedang ran a campaign featuring Bibigo's new brand slogan "Live Delicious" simultaneously in Korea, the United States, Japan, Europe, China, and Thailand through YouTube, TikTok, Instagram, and other platforms. The campaign was characterized by delivering "a more delicious and enjoyable life" through Bibigo along with a catchy campaign song.

As part of the campaign, they engaged with younger generations, including Generation Z, through consumer participation challenges. In Korea and Europe, the Bibigo Dance Challenge was held, where participants followed the dance from the campaign video, and in the United States, an event was held where consumers who sang along to the campaign song at supermarket checkouts could receive Bibigo dumplings for free.

According to the company, the campaign significantly increased brand awareness in global markets such as the United States and Europe, and keywords like "energetic," "joyful," and "passionate" have established themselves as the new brand image.

A CJ CheilJedang representative said, "Through the campaign, we successfully shared the new values pursued by Bibigo with global consumers," adding, "We will meet consumers worldwide with various products that allow them to pursue life 'more deliciously and more joyfully.'"