Biodegradable 'Singgeurami Toothbrush' Saving the Earth Gains Attention

Social Enterprise SJ Power Launches 'Singramy LOVEARTH' Biodegradable Toothbrush

A biodegradable toothbrush that helps save the Earth's environment has been released.

SJ Power (CEO Shin Hang-cheol), a social enterprise leading employment for vulnerable groups such as people with disabilities, is embarking on the production of eco-friendly biodegradable toothbrushes with a focus on ESG management that protects the Earth's environment.

This company, trusted by consumers through high-quality mask production and numerous social donation activities, recently produced eco-friendly toothbrushes with an emphasis on ESG management that considers the Earth's environment.

The newly produced 'Singramy LOVEARTH' biodegradable toothbrush is an eco-friendly product designed to spread an environmentally conscious consumption culture reflecting recent social trends. The toothbrush handle is made from sugarcane raw materials, which decompose upon disposal, causing no harm to the Earth's environment. This small practice contributes significantly to reducing the increasingly serious global pollution problem.

The features of the 'Singramy LOVEARTH' toothbrush are as follows: First, it is made from biodegradable eco-friendly materials extracted from sugarcane, unlike typical plastic-based toothbrushes. It is recyclable, reducing pollution sources generated when ordinary toothbrushes are incinerated. Not only the toothbrush handle, which accounts for 80% of the toothbrush composition, but also the toothbrush cap is made from PLA plastic derived from sugarcane extract, making it beneficial for both the Earth and people. Additionally, it is a safe toothbrush that has passed tests confirming the absence of harmful substances such as eight types of heavy metals including mercury, lead, and cadmium, endocrine disruptor PBA, and seven types of phthalate plasticizers.

Second, it features densely packed 0.15mm fine and resilient dual bristles and a slim, ergonomically designed head that is not too large, allowing for thorough and refreshing cleaning of every corner inside the mouth. The dual bristles, combining flexible fine bristles and strong resilient bristles, meticulously remove foreign substances and plaque stuck between teeth and gums, causing less irritation to the gums. Also, the toothbrush neck does not get caught in the throat, enabling clean brushing of molars and the inside of the mouth.

Furthermore, it is produced in four nature-inspired colors: Stone Grey, Peaceful Green, Cherry Blossom Pink, and Feather Ivory. It also uses eco-friendly packaging printed with soy ink, allowing consumers to use it more comfortably and familiarly.

Meanwhile, SJ Power has earned high trust from consumers by producing the high-quality 'Singramy Mask,' which uses reliable domestic materials and a thorough hygiene management system, preventing pilling even after long hours of wear during the COVID-19 era. The masks have received widespread acclaim both domestically and internationally, also gaining positive evaluations through exports.

Additionally, the company has continuously donated hundreds of thousands of masks to socially marginalized neighbors from various sectors such as the elderly, low-income groups, small business owners, and military personnel, keeping the flame of hope alive by practicing social responsibility during the prolonged difficult COVID-19 period.

A company representative stated, "Going forward, we will continue to focus on practicing ESG management by producing products that steadily reduce carbon emissions, advancing eco-friendly initiatives, and fulfilling our social responsibilities as a good corporate citizen. We aim to grow into a model company trusted even more by consumers."