[Today's New Arrivals] Style and Functionality... FILA, Backpack Collection and More

Yonsei Dairy, Red Bean Fresh Cream Bread Relaunched
LF 'Kin', Limited Collection for the Year of the Blue Dragon
CJ CheilJedang 'Baeksul Ddeopbap Sauce' Sells 1 Million Units

The distribution industry introduces new products and promotions launched on the 19th. Fila has released backpacks targeting the new school semester, and Yonsei Dairy has re-launched the red bean cream bread, the first-generation fresh cream bread, which recently surpassed 50 million units in cumulative sales. Additionally, LF’s outdoor shoe brand 'Kin' is offering a limited collection inspired by the Year of the Blue Dragon. CJ CheilJedang’s 'Baeksul Rice Bowl Sauce,' launched at the end of last year, achieved sales of 1 million units within two months of its release.

Fila Launches 2024 Backpack Collection

FILA 2024 Backpack Collection 'Tech Bag'
[Photo by FILA]

The Italian sports brand Fila is unveiling the '2024 Backpack Collection,' combining trendy style with functionality. The flagship products are the 'Fila Tech Backpack' and the 'Fila Core Backpack.' The Fila Tech Backpack features a trendy gore-core mood enhanced with functionality. It offers a generous 26ℓ capacity while weighing only 725g. It also comes with a keyring named 'Kping-i,' which carries a message encouraging new beginnings. The Fila Core Backpack boasts excellent storage capacity and is stylish enough to complement school looks. It includes a round mini keyring for carrying small items.

Yonsei Dairy Re-releases Red Bean Fresh Cream Bread

Yonsei Milk Red Bean Paste Fresh Cream Bread
Photo by Yonsei Dairy Industry

Yonsei Dairy is resuming sales of the 'Yonsei Milk Red Bean Fresh Cream Bread,' the original version of the 'Yonsei Milk Fresh Cream Bread.' This product was introduced when the fresh cream bread series was first launched two years ago and recently surpassed 50 million units in cumulative sales. The re-release commemorates this milestone. Yonsei Dairy recently exported two types, 'Yonsei Milk Fresh Cream Bread' and 'Yonsei Milk Chocolate Fresh Cream Bread,' to Taiwan.

LF 'Kin' Launches Limited Edition Collection Featuring Blue Dragon Design

The outdoor shoe brand 'Kin' operated by LF has released a limited edition Blue Dragon Year collection.
[Photo provided by LF]

LF, the importer and distributor of the American urban outdoor shoe brand 'Kin,' announced the release of a limited edition Year of the Dragon collection for 2024. The collection features Kin’s iconic hiking boots 'Jasper' and sandals 'Unique,' incorporating a stylish dragon motif. Two colors representing the blue dragon?blue and jade green?are applied to each model, with dragon patterns engraved on the tongue of the shoes. The limited collection is available through various online channels including LF Mall, Kin stores, and LF’s shoe select shop 'Raum Edition,' as well as offline stores.

CJ CheilJedang’s 'Baeksul Rice Bowl Sauce' Sells 1 Million Units Within Two Months of Launch

CJ CheilJedang launched six types of Baeksul rice bowl sauces at the end of last year.
Photo by CJ CheilJedang

CJ CheilJedang announced that its 'Baeksul Rice Bowl Sauce,' launched at the end of last year, reached sales of 1 million units in about two months. Baeksul Rice Bowl Sauce is a convenient meal product introduced as the first release under Baeksul’s renewed 'Simple Cooking' brand. With the concept of 'World’s Dining Table,' it includes menus popular not only in Korea but also in households in Thailand, India, and China, differentiating itself from the existing rice bowl sauce market, which was mostly dominated by curry and black bean sauce.

Pulmuone Green Juice Holds 'Abundant Lunar New Year Gift Event'

Pulmuone Green Juice 'Abundant Lunar New Year Gift Event'
Photo by Pulmuone

Pulmuone Green Juice is hosting the 'Abundant Lunar New Year Gift Event' for the 2024 Lunar New Year, offering various benefits on major products. First, there is a premium health juice promotion popular as gifts for family and acquaintances. Until the 2nd of next month, customers who purchase two boxes of 'Joint Youth' or 'Mountain Green Ginseng Gold' through Pulmuone Green Juice franchises or Morning Step (juice delivery personnel) will receive one additional box, and those who purchase three boxes will receive two additional boxes. Additionally, customers who purchase two boxes of nine popular health juices will receive one extra box of the low-sugar health juice 'Rich Bitter Melon & Jerusalem Artichoke,' made with domestically grown bitter melon and Jerusalem artichoke.