Fui has appointed Thai actress Baipor Thitiya Jirapornsilp as the brand's first global ambassador.
Along with this ambassador appointment, Fui plans to launch new products and focus on attracting consumers across Asia beyond Korea.
Fui stated that Baipor, who expresses natural beauty, was chosen as the brand ambassador because she aligns well with the brand message "Feel Your Moment." Baipor gained attention last year for her leading role in the Thai film "Not Friends," released globally on the OTT (online video service) Netflix. She is also active as the exclusive model for Chanel Thailand, showing remarkable influence not only in acting but also in the beauty and fashion industries.
The newly introduced "Fui Lip & Cheek Blurry Pudding Pot" is a new product that was pre-launched at The Hyundai Seoul popup store in January. It comes in 30 diverse colors and allows users to express lips and cheeks with just one finger.
Meanwhile, Fui plans to officially launch the "Fui Lip & Cheek Blurry Pudding Pot" on its official mall and Naver Smart Store. Additionally, the brand is preparing to open the flagship store "Fui Seongsu Ajit" in Seongsu in February.
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