"AI-Driven Comfortable Breeze Tailored for Me"…Evolved 'Whisen' Air Conditioner

LG Electronics Launches 'Whisen Objet Collection Tower'
AI Smart Care with Radar Sensor for Location Detection
Rapid Cooling Followed by Wind Strength, Direction, and Temperature Control
AI Captures and Analyzes Indoor Space via LG ThinQ App

LG Electronics announced on the 18th the launch of the 2024 model 'LG Whisen Objet Collection Tower' air conditioner, which offers differentiated comfort by controlling the wind direction, intensity, and temperature with enhanced artificial intelligence (AI).

LG Electronics launched the 2024 model of the 'LG Whisen Objet Collection Tower' air conditioner on the 18th. The new product features the 'AI Smart Care' function. Without customers having to manually adjust the wind strength or direction, the AI provides optimal comfort centered around the customer's location.
[Photo by LG Electronics]

The new product features the 'AI Smart Care' function. Even without customers adjusting the wind intensity or direction, the AI provides optimal comfort centered on the customer's location. This considers the pain point where people feel uncomfortable with cold air directly hitting their body after the indoor temperature drops during hot summer days.

This AI-powered function includes ▲'Rapid Cooling,' which blows strong wind toward the customer when it is hot ▲'Comfort Cooling,' where the wind does not directly hit the customer once it becomes cool ▲and automatically activates 'Air Purification' when the air quality is poor.

The top-tier 9-series of the LG Whisen Tower is equipped with radar sensors, allowing AI Smart Care to detect the user's location in real-time and provide optimal cooling. The 7-series activates AI Smart Care when the customer takes a photo of the space where the air conditioner is installed using the LG ThinQ application, which the AI then analyzes. Customers can also directly specify their location through the LG ThinQ app.

Customers can also enjoy customized cooling tailored to their lifestyle through the app, such as ▲'Home Training Mode' for comfortable exercise ▲'Home Cinema Mode' for quietly watching movies and TV ▲and 'Healing Mode' for relaxing comfortably.

The new product further upgrades the convenient automatic cleaning management function of the Whisen Tower air conditioner. The newly applied 'Clean Outlet' thoroughly sterilizes even the air outlet where the wind is discharged. The product is equipped with the UK Allergy Association (BAF) certified 'Allergy Care Air Purification' filter, which reduces allergy-causing substances.

Energy-saving performance has also evolved. The new product's Comfort Priority Mode maintains a cool indoor temperature while consuming about 77% less power compared to the maximum cooling mode, Ice Cool Power. LG Electronics has achieved the highest energy efficiency rating (Grade 1) for all capacity models of the Whisen Tower I air conditioner.

The new product is available in three colors: Calming Beige, Cream White, and Cream Sky. It can also be used through a subscription service that reduces initial costs and provides continuous maintenance.

To celebrate the launch, LG Electronics is holding the '2024 LG Whisen Early Purchase Festival.' Customers who purchase the new product during the event can receive various benefits, including up to 800,000 KRW cashback and discount coupons for the Allergy Care Air Purification filter.

Lee Jae-sung, Vice President and Head of the Air Solution Business Division at LG Electronics H&A Business Division, said, "We will provide customers with a comfortable daily life through Whisen air conditioners’ smart AI and powerful clean management."