Callaway Golf Launches Paradigm Ai Smoke Family

Driver, Wood, Hybrid, Iron Unveiled
Equipped with AI Smart Face, Entire Club is a Sweet Spot
Carbon Body Applied for Excellent Distance and Forgiveness

Callaway Golf has launched the ‘Paradigm Ai Smoke Family’.

On the 17th, Callaway Golf held a new product launch show at Nudite in Ikseon-dong, Jongno-gu, Seoul. The key feature is the newly equipped ‘Ai Smart Face,’ the most precise and high-performing technology in Callaway’s history. Based on actual swing data from golfers, a supercomputer used years of machine learning to create a face that functions as a sweet spot across the entire surface. It provides excellent distance and forgiveness by creating optimal conditions at impact regardless of the swing.

The 360-degree carbon body incorporates a titanium structure inside the head. It is 15% lighter compared to the existing Paradigm driver series. The weight distribution was reallocated to the optimal position inside the head, enhancing ideal launch conditions and forgiveness. The lineup includes a driver, four types of fairway woods, and three types of hybrids and irons. Golfers can choose according to their preferences, experience, and preferred style of play.