Gwangju Shinsegae Draws Attention with Diversification of Premium Overseas Children's Brands

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 17th that it will showcase a variety of premium overseas children's brands as demand increases for differentiated products for precious children.

In particular, they have stocked a large number of new products from overseas children's brands and are holding the first-ever baby stroller pop-up store in Gwangju and Jeonnam.

The Little Ground on the 6th floor of the main building of Gwangju Shinsegae is a curated store for kids' overseas brands, gaining popularity by introducing various global brands as demand for overseas children's clothing increases.

Little Ground houses 13 brands including Boboshoes, Winken, Stella McCartney, Louis Misha, Lullaby, Ilgu Po, Denim in the Box, Tale Scoop, Marni, N21, Misha & Puff, Native, and Rouge F?e. Notably, the day before, they stocked over 260 new products from the Boboshoes 2024 SS season.

Boboshoes, loved for its vintage yet colorful tones and comfortable fit, has a unique style that has formed a dedicated fan base, leading to high popularity. Upon the arrival of new products, customers even lined up early to purchase items. Boboshoes is especially rare as it is a brand exclusively available at Little Ground.

This season's theme is ‘A FOLK SONG,’ which pays tribute to folk traditions and is inspired by the FOLK FESTIVAL where adults and children gather to create a scene of culture and life together.

Along with this, Gwangju Shinsegae will introduce the premium British baby stroller brand ‘egg’ pop-up store for the first time in Gwangju and Jeonnam starting from the 19th.

egg is a baby stroller brand created based on the technical expertise of professional engineers. With its unique lines and luxurious design, it provides a safe and comfortable ride for babies. It also guarantees excellent ease of use for parents, which attracts many customers despite its high price range.

The representative products are egg2 Bronze Edition priced at 890,000 KRW, egg2 High-End Classic Edition at 1,690,000 KRW, and egg2 Special Edition at 1,890,000 KRW.

At the pop-up store held on the 1st floor of the main building, all customers who make a purchase will receive a premium jacquard multi-cover (including a doll) worth about 200,000 KRW as a gift.

Additionally, when purchasing the portable eggZ and deluxe egg2 set, customers will receive an extra 100,000 KRW discount and a premium kickboard ‘Hybrid Coco Scooter’ worth about 300,000 KRW as a gift. Especially, on-site purchases at the pop-up store will offer the lowest price benefits cheaper than online.

There are also special benefits available only at this pop-up store. To celebrate the launch, a pet carrier product for companion dogs that can be installed and used on the baby stroller will be available at a 50% discount.

Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr