BAT Rothmans launches 'Vuse Go 800' liquid-type e-cigarette nationwide sales

Expansion of Distribution Network to Over 30,000 Convenience Stores and Vape Shops

BAT Rossmanns announced on the 15th that it will expand the sales locations of the liquid-type electronic cigarette ‘Vuse Go 800’ nationwide.

With this expansion of sales locations, adult smokers can now purchase Vuse Go 800 at over 30,000 convenience stores and vape shops nationwide, including the Seoul area. The products launched outside Seoul come in four types: ‘Purple Breeze,’ ‘Green Spark,’ ‘Cold Fresh,’ and ‘Summer Fresh,’ priced at 10,000 KRW.

Vuse Go 800 began sales last July at about 8,500 convenience stores and vape shops in Seoul. Thanks to positive consumer responses since its launch, the lineup was expanded from 4 to 8 types within a month and a half, broadening consumer choices. BAT Rossmanns plans to solidify its position as a leading brand in the domestic liquid-type electronic cigarette market by expanding sales locations beyond Seoul within six months of launch.

Vuse Go 800 is a closed-type liquid electronic cigarette containing natural nicotine solution, featuring ceramic heating technology that allows immediate use without separate preheating. It is convenient as it does not require lighting like traditional cigarettes or waiting for preheating time like heated tobacco products. It can be used up to 800 puffs without charging, and it differentiates itself from existing liquid-type electronic cigarettes by applying BAT’s proprietary semi-transparent mouthpiece design. The liquid capacity is 1.95 ml (nicotine content 0.9%), and the battery capacity is 515 mAh.

A BAT Rossmanns representative said, “Vuse Go 800 is well received by adult smokers in Korea based on its high technology and convenience. As we strengthen our position as a leading brand in the global market, we will continue to meet the high expectations of adult smokers and provide more diverse options to a greater number of adult smokers.”