Naver Launches Nanum Hetbahn Donation Campaign to Support Children Facing Care Gaps

Naver announced on the 15th that it will conduct the 'Sharing Hetbahn Campaign' with CJ CheilJedang to help children and adolescents experiencing care gaps have a warm winter.

This approximately two-month campaign will be held on Naver's online donation platform, Happy Bean. Naver and CJ CheilJedang jointly planned three types of Sharing Hetbahn products to present to consumers, and after the campaign ends, Naver Happy Bean and the CJ Sharing Foundation will deliver donations worth a total of 100 million KRW and Hetbahn products to children and adolescents experiencing care gaps.

Additionally, users can participate in donation actions or cheering comment events on the campaign page and contribute to donations using the Happy Bean beans they receive. The campaign page can be accessed through the Happy Bean Good Action tab, which introduces corporate sharing and public interest activities, and via the QR code on the Sharing Hetbahn delivery box.

Kang Tae-eun, the lead manager in charge of Naver Shopping, said, "To share warm affection with children and adolescents in need of social attention and care, Naver, Happy Bean, CJ CheilJedang, and the CJ Sharing Foundation jointly planned related products and donation campaigns," adding, "We will encourage corporate and user participation in public interest activities and support various initiatives to practice sharing with neighbors."

Meanwhile, the three types of Happy Bean Sharing Hetbahn planned for this campaign consist of Happy Bean Sharing Hetbahn White Rice, Happy Bean Sharing Hetbahn Germinated Brown Rice, and Happy Bean Sharing Hetbahn Sotban Variety Pack. These will be introduced at up to 53% discount on Naver Shopping Live at 10 a.m. today, along with various events such as purchase verification.