Goodrich Collaborates with 'Bebedeori' on Social Media

Photo by Goodrich

Insurtech corporate insurance agency (GA) Goodrich announced on the 12th that it will hold a collaborative event on Instagram in partnership with 'Bebedeori.'

The event, running until the 21st, was planned to provide a positive experience of the Goodrich brand through collaboration with a representative character popular among the MZ generation (Millennials + Generation Z) on social networking services (SNS), and to foster public affinity for its own representative owl character, 'Olchi.'

Bebedeori is a popular Instagram character influencer with 200,000 followers actively communicating with the MZ generation through the daily stories of the duck Bebe and the turtle Melong. With its round characters, witty storytelling, and sincere support for followers, it has secured a strong fan base.

In this collaboration, Bebedeori's 'Bebe' and Goodrich's representative character 'Olchi' meet and exchange witty dialogues centered on the keyword 'health,' aiming to raise awareness among the MZ generation, who are accustomed to spicy foods, about the importance of health management.

To this end, character collaboration content linked to Goodrich App's 'Health Check Service' was produced, conveying the message that health management can be easier and more beneficial with Goodrich. The 'Health Check Service' is one of the Goodrich App services that shows health checkup results from the past 10 years and allows users to check their personal health status and vascular age at a glance.

Lee Byung-kwan, Executive Director of Goodrich, said, “To target the MZ generation, who are highly active on SNS, we plan to combine trendy fun and marketing through Goodrich-operated SNS on specific themes to provide an enjoyable brand experience.” He added, “We will continue efforts to broaden empathy for insurance among the future main customer base, the MZ generation, while making insurance more accessible and familiar.”