Handmade Burger Brand Frank Burger Appoints (G)I-DLE as 4th Exclusive Model

1st Generation Nataju, 2nd Generation Kim Jong-kook, 3rd Generation Lee Seung-gi Followed by Annual Discovery of New Models

Frank F&B's handmade burger franchise brand Frank Burger announced on the 8th that it has selected the top domestic group (G)I-DLE as its 4th exclusive model.

Following the 1st model Na Tae-joo, 2nd Kim Jong-kook, and 3rd Lee Seung-gi, Frank Burger, which discovers new models every year, has finally chosen (G)I-DLE as the model for 2024, the brand's second leap year, to promote an active brand image and marketing activities.

A Frank Burger representative stated, "(G)I-DLE's trendy and active image will be incorporated into various marketing activities planned for Frank Burger in 2024 to solidify its position as the No.1 handmade hamburger franchise brand."

Currently, the handmade burger franchise Frank Burger has surpassed 650 stores (including upcoming openings) within four years of its launch. To enhance the brand and increase nationwide franchise sales, it recently sponsored PPL and production support for Singer Gain 3, produced PPL with YouTube creator Hal Myung-su, created PPL for SBS FiL's Star Matsegwon Eat and Show, and expanded offline advertising with billboard ads at two locations each in Hongdae Entrance Station, Gangnam Station, and Myeongdong Station, as well as various digital billboard ads in major commercial districts in Daejeon, Gwangju, Busan, and Daegu.

Meanwhile, Frank Burger is preparing to relocate to a new headquarters with an investment budget exceeding 60 billion KRW, covering a site area of 2,000 pyeong and a building area of 5,000 pyeong, spanning from basement level 1 to the 5th floor.