BioCos, located in Hanam, Gyeonggi-do, which sells the premium skincare brand Larucell, received the Excellent Brand Award of the Year.
BioCos Co., Ltd.'s premium skincare brand 'Larucell' has won the grand prize in the maternity cosmetics category for two consecutive years.
Larucell is a premium skincare brand that has gained popularity not only among pregnant women but also among consumers with sensitive skin, receiving favorable reviews both domestically and internationally.
BioCos announced on the 28th that its Larucell won the grand prize in the maternity cosmetics category for the second consecutive year at the '2023 Excellent Brand of the Year Awards' ceremony.
About 80% of pregnant women experience skin changes due to hormonal fluctuations, but many give up on skincare due to the limited availability of maternity-specific cosmetics, banned ingredients for pregnant women, and concerns about potential effects on the fetus.
Larucell is highly loved by pregnant women for its safe ingredient products that strictly exclude ingredients prohibited for use during pregnancy. In particular, Larucell continuously introduces customized products that can be used during pregnancy through proprietary scientific technology.
Recently, Larucell launched the 'Mystic Light' line to address stretch mark concerns for pregnant women and successfully achieved 2400% crowdfunding on Wadiz.
Kang Sung, director of BioCos Co., Ltd., said, "We will strive to become Korea's top skincare brand that customers with sensitive skin, including pregnant women, can use with confidence," and promised, "We will continue to reach customers with differentiated products next year."
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