Lee Young-sook, the first senior model in South Korea to be selected as a cosmetics model at the age of 70, has signed an exclusive contract as the model for the premium brand LE BIEL of YURICOS Co., Ltd. and has begun photo shoots.
On December 2nd, at the studio "Hoya House" (CEO Kim Hyung-jun), owned by singer Jang Mi-hwa's son in Seoul, she freely expressed her natural beauty and healthy charm during the photo shoot.
Lee Young-sook, a top senior model from the Korea Model Association (President Lim Joo-wan), has attracted attention as a representative model of the senior generation not only for her various volunteer activities but also for winning the grand prize at the "Gimbap Management Competition" hosted by 'Rock Chef' Kim Rak-hoon, showcasing her kind and beautiful heart as well as her versatile talents.
After the news of senior model Lee Young-sook becoming the exclusive model for YURICOS was reported in the media, she expressed gratitude for receiving congratulatory and supportive messages from many colleagues and seniors and juniors, including actor Han Ji-il, talent Um Yoo-shin, Cha Young-ok, Hwang Deok-jae, Hwang Woo-yeon, boxer Jang Jung-gu, singer Jang Mi-hwa, Lee Hyang-soo, James King, Yumi, and legendary model Kim Chang-hyun.
Kim Sun-mi, CEO of YURICOS Co., Ltd., who attended as a judge at the competition hosted by the Korea Model Association, highly evaluated Lee Young-sook’s individuality and potential and said she was captivated by the charm of senior models. Through this competition, they recruited top senior model Lee Young-sook as the exclusive cosmetics model representing the beauty senior era, boldly challenging the premium beauty market.
Kim Sun-mi, CEO of YURICOS Co., Ltd., stated that changes are needed in the anti-aging and antioxidant cosmetics market, and that South Korea’s small and medium-sized enterprises, which have led K-Beauty, must take on new challenges to enter the premium market with their excellent technology and product capabilities.
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