"Comfortably Tried the Product I Was Worried About"... Positive Reviews Continue for LG Electronics' 'Ground220'

Positive Customer Response to Pre-Reservations
Full Opening from the 22nd

LG Electronics is receiving positive reviews from customers at 'GROUND220,' an experience space for Generation Z located in Yangpyeong-dong, Yeongdeungpo-gu, Seoul.

According to LG Electronics on the 21st, GROUND220 opened its doors on the 15th with opening events such as talk concerts and music concerts, and was operated for one week exclusively for those who made advance reservations.

Customers visiting LG Electronics' experience space for Generation Z, 'Ground220,' are enjoying content using the LG Electronics StanbyMe at Routine Ground.
[Photo by LG Electronics]

GROUND220, created in a space of approximately 1,000㎡, is a place where visitors can experience not only LG Electronics products but also various programs related to the products. It was established to strengthen communication with Generation Z, the potential customers, and to propose various daily lives together with LG Electronics to Generation Z.

The biggest difference from existing product experience zones is that by simply signing up on the GROUND220 web application (web app), visitors can borrow and try out desired products at the check-in desk. The charming web app, which allows archiving the GROUND220 experience, is also a fun element. Through the web app, users can take a simple personality test and receive recommendations for experience routines that suit them well.

During the advance reservation period, customers who visited GROUND220 left positive reviews based on their hands-on experience with various LG Electronics products, such as "I was completely immersed and intensely gaming on the StanbyMe Go. I lost track of time and feel like I could play all day," "I tried products like CineBeam, Breeze, and Soundbar for the first time. It was such a healing experience," and "I tried out the product I was considering and became confident in my purchase."

LG Electronics plans to open GROUND220 to everyone without reservations starting from the 22nd.

Meanwhile, GROUND220 is composed of ▲ 'Routine Ground,' where visitors can freely experience daily life with products ▲ 'Community Ground,' where hobbies and lifestyles are explored through expert classes using products ▲ and 'Popup Ground,' where visitors can be the first to meet new products.

Routine Ground features sofa seats ideal for experiencing StanbyMe and StanbyMe Go, as well as laptop seats equipped with LG Gram, Gram+View, and Gram Fold. Community Ground hosts classes utilizing Breeze, Pra.L, Tone Free, and more. At Popup Ground, visitors can check out Homebrew, produced as a special edition commemorating the LG Twins' championship.